1. Home
  2. Marketers
  3. Campaign Management
  4. Create a Pinterest Campaign
  1. Home
  2. Marketers
  3. Create a Pinterest Campaign
Searching...

Create a Pinterest Campaign

Contents


Learn how to create and configure Pinterest campaigns in Kochava with this comprehensive guide. Follow these step-by-step instructions to streamline tracking, postbacks, and campaign optimization for your Pinterest ads.

Data Needed Before Beginning Process:

  • Pinterest Account ID
  • App Store App ID
  • Pinterest Authentication Token
    • Get your token within Pinterest Ads Manager by visiting Conversions > Set Up API.  More info can be found here.

Use Cases for Pinterest Campaign:

  • An app marketing campaign with Pinterest has been created.

Create a Pinterest Campaign

  1. Log in to Kochava.
  2. Select the desired Account and App.
  3. Select Engagement > Campaign Manager.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click + Add (Tracker) or Select Segment Tools (⋮) > Add a Tracker.

NOTE: The Default Destination URL is not required, Pinterest handles the redirect.

  1. Enter the Tracker Name.

NOTE: When a Tracker is created, Kochava automatically generates a name for the Tracker. We recommend that you replace the Tracker name at this point with a clear name of your choosing.

  1. Select Tracker Type > Acquisition. (default setting)
  2. Select Media Partner:
    1. Pinterest — iOS
    2. Pinterest — Android
  3. Select an Agency Partner. (optional)
  4. Select the Destination URL Type:
    1. Custom
    2. Google Referrer (Android Only)
    3. Landing Page

NOTE: For more information on creating and using Landing Pages, refer to our Landing Page Creation and Maintenance support documentation.

  1. Enter or update the Install Destination URL.
  2. Enter a Deep Link. (optional)
  3. Enter Custom Parameters. (not required)
  4. Click Save (if no further trackers need to be created).
  5. Click Save & Add Another Tacker (if additional trackers need to be created).
  6. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

BEST PRACTICE: Once you have created your link, share it with Pinterest for placement in campaigns.  Click and Impression URLs should be added within the Ad Tracking URLs section.

Create a Postback Configuration

  1. Select Apps & Assets > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click Add a Configuration.
  2. Select Network Partner:
    1. Pinterest — iOS
    2. Pinterest — Android
  3. Click Go.
  4. Select Install > 🖉 (Edit).
  5. Enter the Ad Account ID. (obtained from Pinterest)
  6. Enter the Access Token.
  7. Select the desired Event Name. This will be mapped to the corresponding conversion event within Pinterest.
  8. Check Is Revenue. (optional)
  9. Enter the App Name.
  10. Enter the Store App ID.
  11. Select the Delivery Delay. (optional)
  12. Select the number of Retry Attempts. (optional)
  13. Select the Delivery Method.

NOTE: If the Delivery Method is set to All, Pinterest may use the data Kochava sends and compare and conclude attribution against all of their ad exposure data throughout the device’s journey. As a result, the conversion numbers displayed on Pinterest may not match the numbers in Kochava. If Network Only is selected, the numbers in Pinterest and Kochava will be much closer.

BEST PRACTICE: Pinterest recommends using ‘All’ so that you enable sending Pinterest all in-app conversions. This allows Pinterest to report the full value the platform is driving to your app

  1. Click Save.
Updated on November 20, 2024

Was this article helpful?

Yes No