Create a TikTok for Business Campaign

Feature Summary: The following document defines the process for creating an TikTok for Business campaign within Kochava.

Data/Steps Needed Before Beginning Process:

• TikTok App ID

NOTE: In order for third-party tracking to be verified with TikTok, you must apply your TikTok App ID on the postbacks for Install and/or any Post-install events you are running campaigns with. For more information on locating the TikTok App ID, refer to their support documentation.


Creating a TikTok App ID:

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This section provides the steps for a first time creation of a TikTok App ID.

1. Follow the instructions within the Create a TikTok Campaign below.
2. Copy the Click and Impression URLs.
3. When creating a new app witin TikTok’s Ads Manager, paste the Click and Impression URLs.

At this point, TikTok will generate an App ID, which will be used within the Postback Configuration.

 

• Event Type (Provided by TikTok)
• Content Type Metadata Key (Provided by TikTok)

TikTok for Business Self Attributing Network

The following instructions provide the details for setting up a campaign for TikTok’s new Self Attributing Network (SAN).

NOTE: TikTok is one of Kochava’s network partners which claims its own installs, this type of network is known as a SAN. TikTok will always claim its own installs, with the exception of mobile web inventory or any inventory that does not have access to a device ID. This means that conversions claimed by TikTok may subsequently be attributed by Kochava to other networks. It is therefore expected for Kochava to show fewer installs than are shown in the TikTok system. While the lookback windows set within Kochava do not influence TikTok claims, the lookback window does effect Kochava’s reporting and analytics.

Create an Install Campaign:

 

4. Click Add a Tracker or Select Segment Tools (⋮) > Add a Tracker.
1. Select the Campaign.
2. Select the Segment.

NOTE: In order to streamline the Campaign/Segment/Tracker creation process a feature has been added to allow the creation of campaigns and segments while creating a new tracker. For more information about creating a campaign or segment while adding a new tracker, refer to our Create an Install Campaign support document. support documentation.

5. Enter a unique Tracker Name.
6. Select the Tracker Type > Acquisition
   

   NOTE: By default the Tracker Type is set to Acquisition.

7. Select Media Partner:
1. TikTok for Business – SAN

NOTE: The Share With Publisher setting allows the associated publisher to view the settings for this tracker. By unchecking this box, the associated publisher will not be able to view the settings for the tracker.

8. Select a Agency Partner. (optional)
9. Add a Custom Parameter. (optional)

NOTE: At the Campaign Level, advertisers can utilize the Custom Parameter fields to track any custom aspect of their campaigns that they define. You can use cp_0 through cp_9 and they will be populated within their own columns in reporting. For assistance with Custom Parameters, contact your Client Success Managers.

1. Click Add a Parameter.
2. Enter the Custom Parameter.
3. Add additional Custom Parameters. (optional)

NOTE: In order to remove a custom parameter, Click the “X” associated with the specific parameter.

10. Click Save. (If no further trackers need to be created)
11. Click Save & Add Another Tracker. (If additional trackers need to be created)
12. Click Save & Create Postback. (To navigate directly to the Partner Configuration page).

Create a Reengagement Campaign:

The information within this section provides the steps necessary to establish a reengagment campaign. If a reengagment campaign does not need to be created, the information in this section may be disregarded.

NOTE: An install tracker must be created in order for postback information to be sent.

1. Click Add a Tracker or Select Segment Tools (⋮) > Add a Tracker.
1. Select the Campaign.
2. Select the Segment.
2. Enter a Tracker Name.
3. Select Tracker Type > Reengagement.
4. Select Media Partner:
1. TikTok for Business – SAN
5. Select an Agency Partner. (optional)
6. Enter a Deep Link. (optional)
7. Add a Custom Parameter. (optional)
8. Select the Event.
9. Click Save (If no further trackers need to be created).
10. Click Save & Add Another Tracker If additional events need to be created).
11. Click Save & Create Postback. (To navigate directly to the Partner Configuration page).

 


A. Campaign and Segment selection/creation section.

Postback Configurations:

Install Postback Configuration —

NOTE: According to TikTok for Business, leaving the “IDFA-LESS ATTRIBUTION” setting as “Standard” in your TikTok reconciliation settings may result in underreported campaign events and limit improvements to future campaign performance on TikTok .

 

2. Click Add a Configuration.
3. Select Network Partner > TikTok:
1. TikTok for Business – SAN
4. Click Go.

 



 

5. Click Install > Postback Tools (⋮) > Edit.
6. Enter the App ID:
1. iTunes App ID (iOS)
2. Package Name (Android)
7. Check the Respect Data Controlled Flag (optional). This setting informs Kochava what transactional app data can be transmitted to TikTok SAN. For more information contact your Client Success Management team.
8. Enter the TikTok App ID.
9. Enter the TikTok Query.
10. Enter the TikTok Description.
11. Click Save.

Post-Install Postback Configuration —

 

2. Locate the desired event and Click Edit Postback.
3. Enter the App ID:
1. iTunes App ID (iOS)
2. Package Name (Android)
4. Check the Respect Data Controlled Flag (optional). This setting informs Kochava what transactional app data can be transmitted to TikTok SAN. For more information contact your Client Success Management team.
5. Select the Event Type:

NOTE: TikTok recommends that advertisers use standard events when they start to buy ads. Best practices for setting up standard events on TikTok can be found here and you can learn more about the In-App Events that Kochava supports for TikTok here. Custom events are events that advertisers / partners can define themselves, outside of the standard events TikTok currently offers. Please note that TikTok does not support optimization for custom events. You can learn more about the difference between standard and custom events on this TikTok Help Center page.

1. install_app/retarget_app
2. add_payment_info
3. add_to_cart
4. add_to_wishlist
5. launch_app
6. checkout
7. complete_tutorial
8. view_content
9. create_group
10. create_role
11. generate_lead
12. inapp_ad_click
13. inapp_ad_impr
14. join_group
15. achieve_level
16. loan_application
17. loan_approval
18. loan_disbursal
19. login
20. purchase
21. rate
22. registration
23. search
24. spend+credits
25. start_trial
26. subscribe
27. unlock_achievement
28. CUSTOM
6. Enter the TikTok App ID.
7. Enter the TikTok Query.
8. Enter the TikTok Description.
9. Select the Delivery Method.
10. Click Save.

Create a TikTok Campaign (Legacy)

NOTE: The following procedures are only completed within the Kochava UI.

 

4. Click Add a Tracker or Select Segment Tools (⋮) > Add a Tracker.
1. Select the Campaign.
2. Select the Segment.

NOTE: In order to streamline the Campaign/Segment/Tracker creation process a feature has been added to allow the creation of campaigns and segments while creating a new tracker. For more information about creating a campaign or segment while adding a new tracker, refer to our Create an Install Campaign support document. support documentation.



 

5. Enter a unique Tracker Name.
6. Select the Tracker Type > Acquisition
   

   NOTE: By default the Tracker Type is set to Aquisition.

7. Select Media Partner:
1. TikTok for Business – iOS
2. TikTok for Business – Android
3. TikTok for Business – Web

NOTE: The Share With Publisher setting allows the associated publisher to view the settings for this tracker. By unchecking this box, the associated publisher will not be able to view the settings for the tracker.

8. Select a Agency Partner. (optional)
9. Select the Destination URL Type:
1. Custom
2. Google Referrer (Android Only)
3. Landing Page

NOTE: For more information on creating and using Landing Pages, refer to our Landing Page Creation and Maintenance support documentation.

NOTE: Google Referrer is set as the default destination type for Android apps. For the majority of Android install campaigns, Google Referrer is used for optimal conversion tracking. Google Referrer will only appear for Android based apps. If the Google Referrer Install URL needs to be updated, refer to our Update Google Referrer Install URL support documentation.

10. Enter the Install Destination URL.
11. Enter a Deep Link. (optional)

NOTE: For more information about deep links, refer to our Deep Linking support documentation.

12. Add a Custom Parameter. (optional)

NOTE: At the Campaign Level, advertisers can utilize the Custom Parameter fields to track any custom aspect of their campaigns that they define. You can use cp_0 through cp_9 and they will be populated within their own columns in reporting. For assistance with Custom Parameters, contact your Client Success Managers.

1. Click Add a Parameter.
2. Enter the Custom Parameter.
3. Add additional Custom Parameters. (optional)

NOTE: When a custom parameter is created, it is inserted automatically into the Click URL.

NOTE: In order to remove a custom parameter, Click the “X” associated with the specific parameter.

13. Enter Pricing Type and Target Pricing. (optional)

NOTE: Depending on the selected destination URL type, default and optional settings will vary.

14. Click Save. (If no further trackers need to be created)
15. Click Save & Add Another Tracker. (If additional trackers need to be created)
16. Click Save & Create Postback. (To navigate directly to the Partner Configuration page).

 


A. Campaign and Segment selection/creation section.
B. Custom Settings.

Reengagement Configuration (Legacy)

The information within this section provides the steps necessary to establish a reengagment campaign. If a reengagment campaign does not need to be created, the information in this section may be disregarded.

NOTE: An install tracker must be created in order for postback information to be sent.

Create a Reengagement Segment:

1. Locate the desired Campaign.
2. Select Campaign Tools (⋮) > Add a Segment.
3. Enter a Segment Name.
4. Enter a Segment Description. (optional)
5. Click Submit.

Create a Reengagement Tracker:

1. Click Add a Tracker or Select Segment Tools (⋮) > Add a Tracker.
1. Select the Campaign.
2. Select the Segment.
2. Enter a Tracker Name.
3. Select Tracker Type > Reengagement.
4. Select Media Partner:
1. TikTok for Business – iOS
2. TikTok for Business – Android
3. TikTok for Business – Web
5. Select an Agency Partner. (optional)
6. Select the Destination URL Type:
1. Custom
2. Google Referrer (Android Only)
3. Landing Page
7. Enter the Install Destination URL.
8. Enter a Deep Link. (optional)
9. Add a Custom Parameter. (optional)
10. Enter Pricing Type and Target Pricing. (optional)
11. Select the Line Event.
12. Click Save (If no further trackers need to be created).
13. Click Save & Add Another Tracker If additional events need to be created).
14. Click Save & Create Postback. (To navigate directly to the Partner Configuration page).

 


A. Campaign and Segment selection/creation section.

Postback Configuration (Legacy)

IMPORTANT PARTNER CONFIGURATION: There are two Postback Configurations provided for TikTok, a universal configuration and a platform specific configuration. If you are using SmartLinks, the universal configuration should be utilized. If you are not using SmartLinks, the platform specific configuration should be used.

 

2. Click Add a Configuration.
3. Select Network Partner:
1. TikTok for Business
2. TikTok for Business – Android
3. TikTok for Business – iOS
4. TikTok for Business – Web
4. Click Go.

Install Configuration:

1. Enter the App ID.
2. Enter the TikTok App ID.

NOTE: For more information on locating the TikTok App ID, refer to their support documentation.

3. Enter the Content Type Metadata Key.
4. Enter the Content ID Metadata Key.
5. Enter the Quantity Metadata Key.
6. Enter the Description Metadata Key.
7. Enter the Query Metadata Key.
8. Enter the Price Metadata Key.
9. Select the Delivery Delay.
10. Select the number of Retry Attempts.
11. Select the Delivery Method.

 

Post-Install Configuration:

1. Enter the App ID.
2. Enter the TikTok App ID.

NOTE: For more information on locating the TikTok App ID, refer to their support documentation.

3. Enter the Content Type Metadata Key.
4. Enter the Content ID Metadata Key.
5. Enter the Quantity Metadata Key.
6. Enter the Description Metadata Key.
7. Enter the Query Metadata Key.
8. Enter the Price Metadata Key.
9. Select the Event Type.
10. Select the Delivery Delay.
11. Select the number of Retry Attempts.
12. Select the Delivery Method.

 

SKAdNetwork Details

• Update your MMP SDK to the latest version that supports SKAdNetwork API.
• Get familiar with changes in performance and measurement based on SKAdNetwork API.
• Review the new iOS 14 dedicated campaign creation flow in Ads Manager.
• Complete the conversion event configuration in the MMP interface.
• Map your events to TikTok’s event naming by configuring postbacks for each event to TikTok.
• Develop a consolidation strategy to operate with the 15 campaigns, 5 ad group limit per app for SKAN 4.0.
• SKAdNetwork reports can be pulled from the dashboard.

 



 

NOTE: For more information on SKAdNetwork reports, refer to our support documentation.