Support Home > Campaign Management > Create a TikTok for Business Campaign

Create a TikTok for Business Campaign

Feature Summary: The following document defines the process for creating an TikTok for Business campaign within Kochava.

 

Data/Steps Needed Before Beginning Process:

  • TikTok App ID
  • NOTE: For more information on locating the TikTok App ID, refer to their support documentation.

  • Event Type (Provided by TikTok)
  • Content Type Key (Provided by TikTok)

Create a TikTok Campaign

  1. Log in to Kochava.
  2. Select the desired Account and App.
  3. Select Links > Campaign Manager.
  4.  

     

  5. Click Add a Tracker or Select Segment Tools () > Add a Tracker.
    1. Select the Campaign.
    2. Select the Segment.

    NOTE: In order to streamline the Campaign/Segment/Tracker creation process a feature has been added to allow the creation of campaigns and segments while creating a new tracker. For more information about creating a campaign or segment while adding a new tracker, refer to our Create an Install Campaign support document. support documentation.

     

  6. Enter a unique Tracker Name.
  7. Select the Tracker Type > Acquisition

    NOTE: By default the Tracker Type is set to Aquisition.

  8. Select Media Partner:
    1. TikTok for Business – iOS
    2. TikTok for Business – Android
    3. TikTok for Business – Web

    NOTE: The Share With Publisher setting allows the associated publisher to view the settings for this tracker. By unchecking this box, the associated publisher will not be able to view the settings for the tracker.

  9. Select a Agency Partner. (optional)
  10. Select the Destination URL Type:
    1. Custom
    2. Google Referrer (Android Only)
    3. Landing Page

    NOTE: For more information on creating and using Landing Pages, refer to our Landing Page Creation and Maintenance support documentation.

    NOTE: Google Referrer is set as the default destination type for Android apps. For the majority of Android install campaigns, Google Referrer is used for optimal conversion tracking. Google Referrer will only appear for Android based apps. If the Google Referrer Install URL needs to be updated, refer to our Update Google Referrer Install URL support documentation.

  11. Enter the Install Destination URL.
  12. Enter a Deep Link. (optional)
  13. NOTE: For more information about deep links, refer to our Deep Linking support documentation.

  14. Add a Custom Parameter. (optional)
  15. NOTE: At the Campaign Level, advertisers can utilize the Custom Parameter fields to track any custom aspect of their campaigns that they define. You can use cp_0 through cp_9 and they will be populated within their own columns in reporting. For assistance with Custom Parameters, contact your Client Success Managers.

    1. Click Add a Parameter.
    2. Enter the Custom Parameter.
    3. Add additional Custom Parameters. (optional)

    NOTE: When a custom parameter is created, it is inserted automatically into the Click URL.

    NOTE: In order to remove a custom parameter, Click the “X” associated with the specific parameter.

  16. Enter Pricing Type and Target Pricing. (optional)
  17. NOTE: Depending on the selected destination URL type, default and optional settings will vary.

  18. Click Save. (If no further trackers need to be created)
  19. Click Save & Add Another Tracker. (If additional trackers need to be created)
  20. Click Save & Create Postback. (To navigate directly to the Partner Configuration page).
  21.  

    A. Campaign and Segment selection/creation section.
    B. Custom Settings.


Reengagement Configuration

The information within this section provides the steps necessary to establish a reengagment campaign. If a reengagment campaign does not need to be created, the information in this section may be disregarded.

NOTE: An install tracker must be created in order for postback information to be sent.

 

Create a Reengagement Segment:

  1. Locate the desired Campaign.
  2. Select Campaign Tools () > Add a Segment.
  3. Enter a Segment Name.
  4. Enter a Segment Description. (optional)
  5. Click Submit.

 

Create a Reengagement Tracker:

  1. Click Add a Tracker or Select Segment Tools () > Add a Tracker.
    1. Select the Campaign.
    2. Select the Segment.
  2. Enter a Tracker Name.
  3. Select Tracker Type > Reengagement.
  4. Select Media Partner:
    1. TikTok for Business – iOS
    2. TikTok for Business – Android
    3. TikTok for Business – Web
  5. Select an Agency Partner. (optional)
  6. Select the Destination URL Type:
    1. Custom
    2. Google Referrer (Android Only)
    3. Landing Page
  7. Enter the Install Destination URL.
  8. Enter a Deep Link. (optional)
  9. Add a Custom Parameter. (optional)
  10. Enter Pricing Type and Target Pricing. (optional)
  11. Select the Line Event.
  12. Click Save (If no further trackers need to be created).
  13. Click Save & Add Another Tracker If additional events need to be created).
  14. Click Save & Create Postback. (To navigate directly to the Partner Configuration page).
  15.  

    A. Campaign and Segment selection/creation section.


Postback Configuration

IMPORTANT PARTNER CONFIGURATION: There are two Postback Configurations provided for TikTok, a universal configuration and a platform specific configuration. If you are using SmartLinks, the universal configuration should be utilized. If you are not using SmartLinks, the platform specific configuration should be used.

 

  1. Select Apps & Assets > Partner Configuration.
  2.  

     

  3. Click Add a Configuration.
  4. Select Network Partner:
    1. TikTok for Business
    2. TikTok for Business – Android
    3. TikTok for Business – iOS
    4. TikTok for Business – Web
  5. Click Go.

Install Configuration:

  1. Enter the App ID.
  2. Enter the TikTok App ID.
  3. NOTE: For more information on locating the TikTok App ID, refer to their support documentation.

  4. Enter the Content Type Key.
  5. Enter the Content ID Key.
  6. Enter the Quantity Key.
  7. Enter the Description Key.
  8. Enter the Query Key.
  9. Enter the Price Key.
  10. Select the Delivery Delay.
  11. Select the number of Retry Attempts.
  12. Select the Delivery Method.
  13.  


Post-Install Configuration:

  1. Enter the App ID.
  2. Enter the TikTok App ID.
  3. NOTE: For more information on locating the TikTok App ID, refer to their support documentation.

  4. Enter the Content Type Key.
  5. Enter the Content ID Key.
  6. Enter the Quantity Key.
  7. Enter the Description Key.
  8. Enter the Query Key.
  9. Enter the Price Key.
  10. Select the Event Type.
  11. Select the Delivery Delay.
  12. Select the number of Retry Attempts.
  13. Select the Delivery Method.
  14.  


Enter TikTok Cost Credentials within Kochava

NOTE: For more information about collecting Cost within Kochava, refer to our Campaign Cost Measurement support documentation.

 

  1. Log in to Kochava.
  2. Select the desired Account and App.
  3. Select Apps & Assets > Partner Configuration.
  4.  

     

  5. Locate the TikTok for Business Partner Configuration.
  6. Click Partner Configuration Tools () > Credentials.
  7. Click Sign in with TikTok and enter the account credentials.
  8. Enter the Advertiser ID.
  9. Select the Time Zone.
  10. Toggle Collect Cost to ON.
  11. Toggle Collect Restated Cost to ON. (optional)
  12.  


SKAdNetwork Details

  • Update your MMP SDK to the latest version that supports SKAdNetwork API.
  • Get familiar with changes in performance and measurement based on SKAdNetwork API.
  • Review the new iOS 14 dedicated campaign creation flow in Ads Manager.
  • Complete the conversion event configuration in the MMP interface.
  • Develop a consolidation strategy to operate with the 11 campaigns, 1 ad group limit per app.

NOTE: For more information on SKAdNetwork reports, refer to our support documentation.