Support Home > Campaign Management > Create a Twitter Campaign

Create a Twitter Campaign

The following document defines the process for creating a Twitter campaign within Kochava.

 

Data Needed Before Beginning Process:

  • Twitter Ads account.
  • App Bundle ID (i.e Package Name).

 

Use Cases for Twitter Campaign:

  • An app marketing campaign needs to be created for Twitter network.

 

NOTE: The Twitter setup process for iOS and Android is similar and therefore this document will cover the setup for both operating systems, with specific differences noted.

NOTE: Twitter is one of Kochava’s network partners which claims its own installs, this type of network is known as a SAN (Self Attributing Network). Twitter will always claim its own installs, with the exception of mobile web inventory or any inventory that does not have access to a device ID. This means that conversions claimed by Twitter may subsequently be attributed by Kochava to other networks. It is therefore expected for Kochava to show fewer installs than are shown in the Twitter system. It also means that Kochava does not impose the lookback window setup within Kochava on install claims, so the effective lookback window for post-impression and post-click installs will be the settings configured within the Twitter UI.

 


Authenticating with Twitter

  1. Log into a Twitter Ad Account.
  2.  

    TwitterLoginHD

     

  3. Click Create new campaign>App installs or re-engagements.
  4.  

    TwitterCreateNewCampaignHD

     

  5. Click Set up conversion tracking.
  6.  

    TwitterSetUpConversionTrackingHD

     

  7. Click Go to Kochava.
  8.  

    TwitterGoToKochavaHD

     

    NOTE: After clicking on Go to Kochava, a pop-up box will appear warning that you will be redirected from Twitter Ads to Kochava. The page will be redirected to the Kochava log in screen.

     

  9. In the pop-up box, Click Go to Kochava.
  10. Enter Kochava log in credentials.
  11. Select Account Options>Twitter Connect.
  12. Click Connect for the desired Twitter account.

 

TwitterOAuthConnectHD

 

NOTE: Multiple Twitter Ad accounts may be connected at the same time, follow the above directions for authenticating additional Twitter accounts with Kochava.


Create a Twitter Campaign

  1. Select the desired app.
  2. Select App Tools>Campaign Manager.
  3.  

    AppToolsCampaignManagerHD

     

  4. Click Add a Tracker or Select Segment Tools>Add a Tracker.
  5. a. Select the Campaign.
    b. Select the Segment.

     

    NOTE: In order to streamline the Campaign/Segment/Tracker creation process a feature has been added to allow the creation of campaigns and segments while creating a new tracker. For more information about creating a campaign or segment while adding a new tracker, refer to our Create an Install Campaign support document. support documentation.

     

     

  6. Enter a unique Tracker Name.
  7. Select Tracker Type>Acquisition. (default setting)
  8. Select Select a Network>Twitter:
  9. a. Twitter-Android (Android)
    b. Twitter-iOS (iOS)

  10. Select the desired Twitter account(s).
  11.  

    NOTE: Multiple Twitter accounts may be selected.

     

  12. Enter the App Bundle ID. For further information about locating the Bundle ID, click here.
  13. Select a Target Event. (optional)
  14. Select a Post-Engagement Attribution Window. (optional)
  15. Select a Post-View Attribution Window. (optional)
  16. Click Save.

 

A. Campaign and Segment selection/creation section.
B. Select a Twitter Account. Multiple Accounts may be selected.


Create a Twitter Postback Configuration

  1. Select App Tools>Partner Configuration.
  2.  

    AppToolsPartnerConfigurationHD

     

  3. Click Add a Configuration.
  4. Select Network Partner>Twitter:
  5. a. Twitter-Android (Android)
    b. Twitter-iOS (iOS)

  6. Click Go.
  7.  

    TwitterNewPostbackHD

     

  8. Click Install>Postback Tools>Edit.
  9. Enter the App ID:
  10. a. iTunes App ID (iOS)
    b. Package Name (Android)

  11. Enter the Twitter Conversion Type.
  12.  

    NOTE: The Twitter Conversion Type must match the conventions established by Twitter. For a list of Twitter events, click here.

     

  13. Select a Delivery Delay. (optional)
  14. Select the number of Retry Attempts. (optional)
  15. Click Save.

 

twittereditpostbackhd

A. Enter App ID (iOS) or Package Name (Android)

 
 

Last Modified: Aug 16, 2017 at 2:18 pm