Support Home > Campaign Management > Create a View-Through Campaign

Create a View-Through Campaign

A standard display impression happens when an ad is fetched from its source and is countable, whether it results in a click is not taken into account. Each time an ad is fetched it is counted as an impression.

 

NOTE: For video ads, the definition of an impression is less defined. It may be counted when a video is loaded (similar to the display ad definition above); it may be counted after a defined number of seconds of video play; or it may be counted upon video completion.

 

View-Through attribution is the process by which Kochava attributes an install and subsequent post-install events to the impression the user was served. This attribution is based on the configurable rules defined by the advertiser, at the partner level.

 

View-ThroughAttributionGraphicHD

 

Use Cases for using a View-Through Campaign:

  • Increase ad ROI by opening impressions up to attribution. By increasing the number of attributed installs you are improving the return on the investment of your ad spend.
  • Understand the CPI (Cost per Install) on CPM traffic. Engage in arbitrage opportunities by backing into a CPI from CPM traffic.
  • Measure brand lift by how many impressions are served. When your goal is to increase the visibility of your brand, you need to know who is seeing your ads; when and where they are seeing them; and how they are interacting with them.
  • Add a second point of reference to network reporting. As fast as the industry moves, and with the volume of data in play, having another set of eyes on reporting data is always a good idea.
  • View-Through attribution gives unprecedented insight into the source of campaigns, including ad impressions served to users, that did not result in a click.
  • The nature and definition of an impression are not yet widely-adopted and enforced in the industry. As the white-glove tracking solution, Kochava puts the power in the hands of the advertiser to configure how impressions are treated and what weight to give impressions in terms of attribution.

Create a View-Through Campaign

  1. Create an Install Campaign.
  2.  

    NOTE: For more information about creating an Install Campaign, refer to our Create an Install Campaign support documentation.

     

  3. Copy the Impression URL and send to the network for impression tracking.

Configure Impression Reconciliation Settings

  1. Select App Tools>Partner Configuration.
  2.  

    AppToolsPartnerConfigurationHD

     

  3. Locate the desired network and Select Network Tools>Reconciliation.
  4.  

    NetworkToolsReconciliationHD

     

  5. Select the Device Lookback.
  6. Select the Fingerprint Lookback.
  7. Select the IP Lookback.
  8. Select the Partial IP Lookback.
  9. Adjust the Click Reconciliation settings as needed. (optional)
  10. Click Save.

 

View-ThroughAttributionImpressionReconciliationSettingsHD


Impression-Enabled Networks

NOTE: This list is up-to-date as of 12/29/2016.

 

Network Names:

 

90min – Android
90min – iOS
A1 Social – Facebook
Aarki – Android
Aarki – iPhone
AdAction – Android
AdAction – iOS
Adaptly – Facebook
Adaptly – Twitter-Android
Adaptly – Twitter-iOS
AdCanvass – Android
AdCanvass – iOS
AdColony – Android
AdColony – iOS
AdCrimson – Android
AdCrimson – iOS
Add3 – Android
Add3 – iOS
AddictMobile – Android
AddictMobile – iOS
Adello – Android
Adello – iOS
AdMarvel
AdMobin – Android
AdMobin – iOS
AdMobin – Windows
Adotomi – Facebook
Adparlor – Facebook
Adparlor – Twitter-Android
Adparlor – Twitter-iOS
Adquant – Facebook
ADTZ – Facebook
ADTZ – Twitter-Android
ADTZ – Twitter-iOS
Advertising.com – Android
Advertising.com – iOS
Adxcel – Android
Adxcel – iOS
adxcel-Pandora – Android
adxcel-Pandora – iOS
Aerserv – Android
Aerserv – iOS
Altrooz – Facebook
Amazon – Android
Amazon – Fire
Amazon – iOS
Ampush – Facebook
Ampush – Twitter-Android
Ampush – Twitter-iOS
AnchorFree – Android
AnchorFree – iOS
Appdrive – Android
Appdrive – iOS
AppLift – Android
AppLift – iOS
AppLovin – Android
Applovin – iOS
Appsilon – Android
Appsilon – iOS
Barometric – Android
Barometric – iOS
Bidalgo – Facebook
Bidtellect – Android
Bidtellect – iOS
BillyMob – Android
BillyMob – iOS
BingMobi – Android
BingMobi – iOS
Brand Networks – Facebook
Brand Networks – Twitter
Brightroll
BruceNet
Byyd – Android
Byyd – iOS
CandyAdz – Android
CandyAdz – iOS
CBS – Android
CBS – iOS
Chartboost – Android
Chartboost – iOS
Cheetah Mobile – Android
Clip Interactive – Android
Clip Interactive – iOS
Cluep – Android
Cluep – iOS
ColorTV – Android
ColorTV – iOS
Complex – Android
Complex – iOS
Comprendi – Twitter-Android
Comprendi – Twitter-iOS
Conversant – Android
Conversant – iOS
CrossChannel – Android
CrossChannel – iOS
CyberZ – Facebook
Datalift Retargeting – Android
Datalift Retargeting – iOS
DataXu – Android
DataXu – iOS
DAUUP – Facebook
Defy Media – DFP – Android
Defy Media – DFP – iOS
Defy Media – LiveRail – Android
Defy Media – LiveRail – iOS
Digilant
DigiTouch Group Turkey – Android
DigiTouch Group Turkey – iOS
Doubleclick
Drawbridge – Android
Drawbridge – iOS
Drunkmode – Android
Drunkmode – iOS
Dstillery – Android
Dstillery – iOS
DynAdmic – Android
DynAdmic – iOS
Epom – Android
Epom – iOS
Epom – Windows
ESPN – Android
ESPN – iOS
Exebid – Android
Exebid – iOS
Facebook
Five – Android
Five – iOS
Flipboard – Android
Flipboard – iOS
FocusM – Android
FocusM – iOS
FocusM – Web
Fractional Media – Android
Fractional Media – iOS
Fyber – Android
Fyber – iOS
Gallop Labs – Facebook
Gameberry – Android
Gameberry – iOS
Glow – Facebook
Glow – Twitter-Android
Glow – Twitter-iOS
Go2mobi Supply – Android
Go2mobi Supply – iOS
GraphEffect – Facebook
HavocTV – Android
HavocTV – iOS
HDT HuDongTong – Android
HDT HuDongTong – iOS
HDT HuDongTong – Windows
Hubally – Android
Hubally – iOS
Hubally – Windows
iFlytek KeDaXunFei – Android
iFlytek KeDaXunFei – iOS
Immersv
InMobi – Android
InMobi – iOS
InMobi off-network – Android
InMobi off-network – iOS
InMobi strands – Android
InMobi strands – iOS
Innovid – Android
Innovid – iOS
Intelligent Optimisations – Android
Intelligent Optimisations – iOS
IQM
Jampp – Android
Jampp – iOS
Kenshoo – Facebook
Kiip – Android
Kiip – iOS
Kiip-Hasoffers – Android
Kiip-Hasoffers – iOS
Kinetic Social – Facebook
Kinetic Social – Twitter-Android
Kinetic Social – Twitter-iOS
King – Android
King – iOS
Kixer – Android
Kixer – iOS
Kochava Soltest – General
LeadBolt – Android
LeadBolt – iOS
Light Reaction – Android
Light Reaction – iOS
Liquid M – Android
Liquid M – iOS
Lomark DianMei – Android
Lomark DianMei – iOS
MAIO – Android
MAIO – iOS
MakeMeReach – Facebook
MakeMeReach – Instagram
Manage – Android
Manage – iOS
Marin Labs – Facebook
Marketron – Android
Marketron – iOS
Matomy – Facebook
MeetTab – Android
MeetTab – iOS
MeetTab – Windows
Mind Glitch Media – Android
Mind Glitch Media – iOS
MisterBell – Android
MisterBell – iOS
mmDSP – Android
mmDSP – iOS
mMedia – Android
mMedia – iOS
MobSuccess – Android
MobSuccess – iOS
Mobupps – Android
Mobupps – iOS
Moca – Android
Moca – iOS
Moloco Ads – Android
Moloco Ads – iOS
Moloco Ads – Windows
MotionLead-US – Android
MotionLead-US – iOS
Mottnow – Android
Mottnow – iOS
myThings – Android
myThings – iOS
Nanigans – Facebook
Nanigans – Twitter-Android
Nanigans – Twitter-iOS
NativeX – Android
NativeX – iOS
NinthDecimal – Android
NinthDecimal – iOS
Ogury
Opera Response – Android
Opera Response – iOS
Optilly – Facebook
Optimal – Android
Optimal – Facebook
Optimal – iOS
Orbitum – Android
Orbitum – iOS
Pandora – Android
Pandora – iOS
People&Screens – Android
People&Screens – iOS
PerfectCorp – Android
PerfectCorp – iOS
Pinsight – Android
Pinsight iOS
PlaceIQ – Android
PlaceIQ – iOS
PocketMath – Android
PocketMath – iOS
Predict Effect – Twitter-Android
Predict Effect – Twitter-iOS
Private Integration SA – Android
Private Integration SA – iOS
Qwaya – Facebook
RadiumOne Media – Android
RadiumOne Media – iOS
Rainy Day Marketing – Android
Rainy Day Marketing – iOS
Ranker
Rebound Mobile – Android
Rebound Mobile – iOS
Remezcla Network – Android
Remezcla Network – iOS
Resolution Media – Facebook
Rocket Fuel – Android
Rocket Fuel – Facebook
Rocket Fuel – iOS
RPM Global Media – Android
RPM Global Media – iOS
Rubicon Project – Android
Rubicon Project – iOS
Science Growth Labs – Facebook
Scripps Networks Interactive – DFP
Scripps Networks Interactive – FW
SearchMan – Facebook
Septeni – Facebook
Septeni – Twitter-Android
Septeni – Twitter-iOS
SHAREit – Android
SHAREit – iOS
Shift – Facebook
Shift – Twitter-Android
Shift – Twitter-iOS
Smadex – Android
Smadex – iOS
SMARTLY – Facebook
Snapchat
Social Code – Facebook
Social Code – Twitter
Social Moov – Facebook
Social Theater – Android
Social Theater – iOS
Social Wire Facebook
Social.com – Facebook
SocialClicks – Facebook
SourceKnowledge – Android
SourceKnowledge – iOS
Spongecell – Android
Spongecell – iOS
Sprinklr – Facebook
Sprinklr – Twitter – Android
Sprinklr – Twitter – iOS
Spruce Media – Facebook
StartApp – Android
StartApp – iOS
SuperAwesome.tv – Android
SuperAwesome.tv – iOS
Supersonic – Android
Supersonic – iOS
SWAd Facebook
Swiper – Android
Tapcash
TapJoy – Android
TapJoy – iOS
TapSense – Android
TapSense – iOS
Taptica – Android
Taptica – iOS
TaskBucks – Android
TaskBucks – iOS
TBG – Facebook
TBG – Twitter-Android
TBG – Twitter-iOS
Tersertude – Android
Tersertude – iOS
The Trade Desk – Android
The Trade Desk – iOS
Tiller – Android
Tiller – iOS
Traffic Steer – Android
Traffic Steer – iOS
Traffic Steer – Windows
Tremor Video – Android
Tremor Video – iOS
Trion – Android
Trion – iOS
Turn – Android
Turn – iOS
Twitch – Android
Twitch – iOS
Twitter – Cyberagent
Twitter – Manage
Twitter – MZ
Twitter Publisher Network – Android
Twitter Publisher Network – iOS
Twitter-Android
Twitter-iOS
Tyroo – Android
Tyroo – iOS
Uber Media – Android
Uber Media – iOS
UFC
Undertone – Android
Undertone – iOS
Unified Social – Facebook
Unified Social – Twitter-Android
Unified Social – Twitter-iOS
UnityAds – Android
UnityAds – iOS
Univision Communications – android
Univision Communications – iOS
Upsolver – Android
Upsolver – iOS
Vice – Android
Vice – iOS
Video Intelligence – Android
Video Intelligence – iOS
VidoAds – Android
VidoAds – iOS
Vox Media – Android
Vox Media – iOS
Vungle – Android
Vungle – iOS
Woven
Yahoo – Gemini
Yahoo Gemini – Acquisio
Yahoo Gemini – AdLucent
Yahoo Gemini – Adobe
Yahoo Gemini – AdParlor
Yahoo Gemini – CDKGlobal
Yahoo Gemini – ChannelAdvisor
Yahoo Gemini – CommerceHub
Yahoo Gemini – Criteo
Yahoo Gemini – Dealer.com
Yahoo Gemini – DexMedia
Yahoo Gemini – Didit
Yahoo Gemini – DoubleClick
Yahoo Gemini – eSearchVision
Yahoo Gemini – Felix
Yahoo Gemini – Fiksu
Yahoo Gemini – G5SearchMarketing
Yahoo Gemini – GeniusMonkey
Yahoo Gemini – Hibu
Yahoo Gemini – IgnitionOne
Yahoo Gemini – Impaqt
Yahoo Gemini – Imwave
Yahoo Gemini – Kenshoo
Yahoo Gemini – LBN
Yahoo Gemini – Leadqual
Yahoo Gemini – Marin
Yahoo Gemini – PulsePoint
Yahoo Gemini – Reachlocal 
Yahoo Gemini – RKG
Yahoo Gemini – SAYA
Yahoo Gemini – SearchForce
Yahoo Gemini – Sprinklr
Yahoo Gemini – TellApart
Yahoo Gemini – Vizergy
Yahoo Gemini – Web.com
Yahoo Gemini – www.local.com
Yahoo Gemini – Yext
Yahoo Gemini – YP
Yahoo Gemini – Zemanta
Yashi – Android
Yashi – iOS
YDigital – Android
YDigital – iOS
YDigital – Windows
YieldMo
YOC – Android
YOC – iOS
Zapp360 – Android
Zapp360 – iOS
Zephyr Digital – Android
Zephyr Digital – iOS
Zephyr Digital – Windows
Zephyr Manual – Android
Zephyr Manual – iOS
Zephyr Manual – Windows
Zorka.Mobi – Android
Zorka.Mobi – iOS

 
 

Last Modified: Dec 29, 2016 at 10:45 am