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Create a View-Through Campaign


Feature Summary: This document goes over the steps for creating a view-through campaign. A impression is when the ad is served from a network to a user at which point the impression is tracked by Kochava and is considered in attribution.

 

NOTE: For video ads, the definition of an impression is less defined. It may be counted when a video is loaded (similar to the display ad definition above); it may be counted after a defined number of seconds of video play; or it may be counted upon video completion.

View-Through attribution is the process by which Kochava attributes an install and subsequent post-install events to the impression the user was served. This attribution is based on the configurable rules defined by the advertiser, at the partner level.

 

 

Use Cases for using a View-Through Campaign:

  • Increase ad ROI by opening impressions up to attribution. By increasing the number of attributed installs you are improving the return on the investment of your ad spend.
  • Understand the CPI (Cost per Install) on CPM traffic. Engage in arbitrage opportunities by backing into a CPI from CPM traffic.
  • Measure brand lift by how many impressions are served. When your goal is to increase the visibility of your brand, you need to know who is seeing your ads; when and where they are seeing them; and how they are interacting with them.
  • Add a second point of reference to network reporting. As fast as the industry moves, and with the volume of data in play, having another set of eyes on reporting data is always a good idea.
  • View-Through attribution gives unprecedented insight into the source of campaigns, including ad impressions served to users, that did not result in a click.
  • The nature and definition of an impression are not yet widely-adopted and enforced in the industry. As the white-glove tracking solution, Kochava puts the power in the hands of the advertiser to configure how impressions are treated and what weight to give impressions in terms of attribution.

Create a View-Through Campaign

  1. Create an Install Campaign.
  2. NOTE: For more information about creating an Install Campaign, refer to our Create an Install Campaign support documentation.

  3. Copy the Impression URL and send to the network for impression tracking.

Configure Impression Reconciliation Settings

  1. Select App Tools>Partner Configuration.
  2.  

     

  3. Locate the desired network and Select Network Tools>Reconciliation.
  4.  

     

  5. Select the Device Lookback.
  6. Select the Fingerprint Lookback.
  7. Select the IP Lookback.
  8. Select the Partial IP Lookback.
  9. Adjust the Click Reconciliation settings as needed. (optional)
  10. Click Save.
  11.  


Impression-Enabled Networks

NOTE: This list is up-to-date as of 2/6/2018.

 

Network Names:

360 Dialog
90min
A1 Social
Aarki
Acromobi
Adaptly
AdCanvass
AdColony
Adcolony Performance Media
AdCorsa
AdCrate
AdCrimson
Add3
AddictMobile
Adello
Adelphic
Adkernel
AdMarvel
AdMobin
Adobe
Adotomi
Adparlor
Adquant
AdSync
ADTZ
Advangelists
Advertising.com
AdView
Adxcel
adxcel-Pandora
Adxperience
ADYOYU
Aerserv
AfiO
Ai Media Group
Aki Technologies
Altrooz
Amazon
Amazon — Fire
Amobee
Ampush
AnchorFree
AppBrain
Appdrive
Appgrowth
AppInfluencer
Apple News
AppLift
AppLovin
AppNext
AppNexus
AppOnboard
Appreciate
ApproachX
Appsilon
Asian Media Group
Baidu
Barometric
BeerAdvocate
Beeswax
Bidalgo
Bidalgo — Pinterest
Bidtellect
BillyMob
BingMobi
Blue Water Ads
Brand Networks
Brand Networks — Twitter
Brightroll
Bubbleye
Byyd
Catnip
CBS
Chartboost
Chartboost — Amazon
Cheetah Mobile
Chinapex
ClickPoint
Clip Interactive
Cluep
ColorTV
Complex
Comprendi
Conversant
CrossChannel
CrossInstall
CyberAgent Ameba
CyberZ
DataLift Retargeting
DataXu
DAUUP
Dawin
DDM
Defy Media — DFP
Defy Media — LiveRail
Delplaya: RinconPX
Digilant
DigiTouch Group Turkey
Doubleclick
Drawbridge
Dream Perf
Drunkmode
Dsgner Media
Dstillery
DynAdmic
Emogi
Epom
ESPN
Exebid
Facebook
Fiksu
Five
Flashtalking
Flipboard
FocusM
Fractional Media
Fyber
Galaksion
Gallop Labs
Gameberry
Globale Media
Glow
Go2mobi Supply
Google AdWords
GraphEffect
GreyStripe
HavocTV
HDT HuDongTong
HeyZap
Hubally
Hulu
i-mobile
iFlytek KeDaXunFei
Immersv
Immersv
Infatuation
InMobi
InMobi off-network
InMobi strands
Innovid
Instagram
Intelligent Optimisations
IQM
ironSource
Jampp
Jivox
JumpTap
Justmob
Kenshoo
Kiip
Kiip—Hasoffers
Kika
Kinetic Social
Kixer
Kochava Soltest — General
LeadBolt
Liftoff
Liftoff iOS
Light Reaction
Linkfire
Liquid M
Lomark DianMei
Long Tail Pilot
LoopMe
Machine
MAIO
MakeMeReach
Manage
Marin Labs
Marketron
Matomy
MdotM
mDSP
Media Fair Play
MediaMath
MeetTab
Mind Glitch Media
MindGeek
MIntegral
MisterBell
MLB Display
MLB Video
mmDSP
mMedia
MobiConnect
Mobiem
Mobilitr LTD
MobSuccess
Mobupps
Mobusi
Mobvista
MobX
Moca
Moloco Ads
Motion Lead
Mottnow
MyThings
Nanigans
NativeX
NBC
NEICON
Nend
NinthDecimal
Odyssey Media Group
Odyssey Media Group LLC
Ogury
ONE by AOL
Opera Response
Optilly
Optimal
Orbitum
Palmstore
Pandora
ParbatTech
People&Screens
PerfectCorp
Perform Group
Performaxy
Picnic Media
Pinsight
Pinsight iOS
Pinterest
PlaceIQ
PocketMath
Predict Effect
Private Integration SA
PureWow
Qwaya
RadiumOne Media
Rainy Day Marketing
Rakuten Reward
Ranker
Rebound Mobile
Reddit
Remerge
Remezcla Network
Resolution Media
RevX
Rockerbox
Rocket Fuel
ROI Hunter
Royalmobi
RPM Global Media
Rubicon Project
Sabio Mobile
Saut Manual
Saut Media
Science Growth Labs
Scripps Networks Interactive — DFP
Scripps Networks Interactive — FW
SearchMan
Septeni
SHAREit
Shift
ShowHeroes
Simeji
Smadex
Smart AdServer
SMARTLY
Snapchat
Social Code
Social Code — Twitter
Social Moov
Social Theater
Social Wire Facebook
Social.com
SocialClicks
SourceKnowledge
Spongecell
Spotify
SpotX
Sprinklr
Sprinklr — Twitter
Spruce Media
StartApp
Streamable
SuperADS
SuperAwesome.tv
SVG Mobile
SWAd Facebook
SWAd Instagram
Swiper
Tapcash
TapJoy
TapSense
Taptica
Taurus
TaskBucks
Taurus
TBG
Teads.TV
Teads.TV — ESPN
Tersertude
The Trade Desk
ThisIsGlobal
Tiller
Time Inc.
Tinder
Topbuzz
Traffic Steer
Tremor Video
Tresensa
Trion
TubeMogul
Turn
Twitch
Twitter — Cyberagent
Twitter — Manage
Twitter — MZ
Twitter Image
Twitter Publisher Network
Twitter—Android
Twitter—iOS
Uber Media
UFC
Undertone
Undertone
Unified Social
UnityAds
Univision
Univision Communications
Upsolver
Vice
Vidcoin
Video Intelligence
VidoAds
VidSpot
Voluum DSP
Vox Media
Vungle
Vungle — Amazon
Wagawin
Wangle Network
Woven
XO Group
Yahoo – Gemini
Yahoo Gemini — Acquisio
Yahoo Gemini — AdLucent
Yahoo Gemini — Adobe
Yahoo Gemini — AdParlor
Yahoo Gemini — CDKGlobal
Yahoo Gemini — ChannelAdvisor
Yahoo Gemini — CommerceHub
Yahoo Gemini — Criteo
Yahoo Gemini — Dealer.com
Yahoo Gemini — DexMedia
Yahoo Gemini — Didit
Yahoo Gemini — DoubleClick
Yahoo Gemini — eSearchVision
Yahoo Gemini — Felix
Yahoo Gemini — Fiksu
Yahoo Gemini — G5SearchMarketing
Yahoo Gemini — GeniusMonkey
Yahoo Gemini — Hibu
Yahoo Gemini — IgnitionOne
Yahoo Gemini — Impaqt
Yahoo Gemini — Imwave
Yahoo Gemini — Kenshoo
Yahoo Gemini — LBN
Yahoo Gemini — Leadqual
Yahoo Gemini — Marin
Yahoo Gemini — PulsePoint
Yahoo Gemini — Reachlocal 
Yahoo Gemini — RKG
Yahoo Gemini — SAYA
Yahoo Gemini — SearchForce
Yahoo Gemini — Sprinklr
Yahoo Gemini — TellApart
Yahoo Gemini — Vizergy
Yahoo Gemini — www.local.com
Yahoo Gemini — Yext
Yahoo Gemini — YP
Yahoo Gemini — Zemanta
Yahoo Gemini .com
Yashi
YDigital
YieldMo
YOC
YouAPPi
Youappi Reengagement
Yume
Zapp360
Zorka.Mobi

 
 

Last Modified: Jul 5, 2018 at 8:17 am