Support Home > Campaign Management > Create a WarnerMediaAds Campaign

Create a WarnerMediaAds Campaign

Feature Summary: The following document describes how to set up a campaign for WarnerMediaAds. Kochava enhances your install and event data with the WarnerMediaAds ad impression or click metadata directly from WarnerMediaAds to allow for extremely accurate and complete data.

 

Data Needed Before Beginning Process:

  • WarnerMediaAds Product ID
  • WarnerMediaAds Properties

Create a Link for a WarnerMediaAds Install Campaign

  1. Log in to Kochava.
  2. Select the desired Account and App.
  3. Select Links > Campaign Manager.
  4.  

     

  1. Click Add a Tracker or Select Segment Tools () > Add a Tracker.
    1. Select the Campaign.
    2. Select the Segment.

    NOTE: In order to streamline the Campaign/Segment/Tracker creation process a feature has been added to allow the creation of campaigns and segments while creating a new tracker. For more information about creating a campaign or segment while adding a new tracker, refer to our Create an Install Campaign support document.

     

    Add a Tracker

  2. Enter the Tracker Name.
  3. NOTE: When a Tracker is created, Kochava automatically generates a name for the Tracker. We recommend that you replace the Tracker name at this point with a clear name of your choosing.

  4. Select Tracker Type > Acquisition. (default setting)
  5. Select Media Partner > WarnerMediaAds.
  6. Select Agency Partner. (optional)
  7. Enter the Destination URL.
  8. NOTE: The Destination URL is not relevant and should simply be your website.

  9. Enter a Deep Link. (optional)
  10. Enter any Custom Parameter(s). (optional)
  11. Click Save. (If no further trackers need to be created)
  12. Click Save & Add Another Tracker. (If additional trackers need to be created)
  13. Click Save & Create Postback (to navigate directly to the Partner Configuration page).
  14.  

    Acquisition Tracker Settings
    A. Campaign and Segment selection/creation section.


Install Postback Configuration

  1. Select Apps & Assets > Partner Configuration.
  2.  

     

  1. Click Add a Configuration.
  2. Select Media Partner > WarnerMediaAds.
  3. Click Go.
  4.  

    Add a Postback

     

  5. Select Install > Postback Tools () > Edit.
  6. Enter the WarnerMediaAds Product ID.
  7. Enter the WarnerMediaAds Properties for the product.
  8. NOTE: WarnerMediaAds properties need to be comma separated.

  9. Select the WarnerMediaAds Event Name.
  10. Click Save.

 

Postback Install Settings


Reengagement Configuration

The information within this section provides the steps necessary to establish a reengagment campaign. If a reengagment campaign does not need to be created, the information in this section may be disregarded.

NOTE: If a reengagement campaign does not need to be set up, but the data associated with post-install events needs to be sent to WarnerMediaAds follow the steps within the Create a Postback Section below.

 

Create a Reengagement Segment:

  1. Locate the desired Campaign.
  2. Select Campaign Tools () > Add a Segment.
  3. Enter a Segment Name.
  4. Enter a Segment Description. (optional)
  5. Click Submit.

 

Create a Reengagement Tracker:

  1. Click Add a Tracker or Select Segment Tools () > Add a Tracker.
    1. Select the Campaign.
    2. Select the Segment.
  2. Enter a Tracker Name.
  3. Select Tracker Type > Reengagement.
  4. Select Media Partner > WarnerMediaAds.
  5. Select an Agency Partner. (optional)
  6. Select the WarnerMediaAds Event that will map to the selected Kochava event.
  7. Add Reengagement Event.
  8.  

    BEST PRACTICES: While multiple events can be added to the reengagement tracker it is highly recommended that only 1 event be added for each reengagmeent tracker.

     

    NOTE: A Reengagement event can be added by clicking on the “+” and removed by clicking “X“.

  9. Click Save (If no further trackers need to be created).
  10. Click Save & Add Another Tracker (If additional events need to be created).
  11. Click Save & Create Postback (to navigate directly to the Partner Configuration page).
  12.  

    Reengagement Tracker Settings

 

Post-Install Event Postback Configuration:

  1. Select Apps & Assets > Partner Configuration.
  2.  

     

  1. Select WarnerMediaAds > Network Tools () > Postbacks.
  2. Locate the desired event and Click Create for a new configuration or Edit for an existing configuration.
  3. Enter the WarnerMediaAds Product ID.
  4. Enter the WarnerMediaAds Properties.
  5. Enter the WarnerMediaAds Event Name.
  6. Click Save.

 

Reengagement Postback Settings


Standard Post-Install Event List:

  • first_open
  • session_start
  • trial
  • authentication
  • subscription
  • live_video_start
  • video_stream
  • first_video_view
  • ad_initiated
  • purchase_complete
  • shared_with_friend

Macros

 

View-Through Attribution Macros:

View-through attribution, also known as impression tracking, is the term used when an impression leads to a user action within a certain attribution window. The view-through attribution window is supported for 14-days in order to meet business needs.

 

URL
Parameters
DescriptionRequired/
Optional
Type
ProductProduct of impressionRequiredCase sensitive string
PropertiesProperties of impressionOptionalComma separated case sensitive strings
IPIP of impressions (IPv4 and IPv6 supported)Required for modeled attributionstring
UseragentUseragent of impressionOperational – Required for modeled attributionstring
DeviceIDsDevice Identifiers of IMpression (rida,adid,idga,oaid, etc.)Required for device attributionKey value string pairs
TimestampUnix timestamp in secondsRequired for all attribution types.integer
CampaignIDCampaignID of ImpressionRequired for MMP responsestring
CreativeIDCreativeID of ImpressionRequired for MMP responsestring
LineItemIDLineItemID of the creative displayedRequired for MMP responsestring
ContentIDContent or Ad Unit ID displayedRequired for MMP responsestring
PlacementTypeInventory TypeRequired for MMP responsestring

Click-Through Attribution Macros:

Click-through attribution, also known as click tracking, is the term used when a click leads to a user action within a certain attribution window. The click-through attribution window is supported for 14-days to meet your business needs.

 

URL
Parameters
DescriptionRequired/
Optional
Type
ProductThe Advertiser’s WarnerMediaAds Channel IDRequiredCase sensitive string
PropertiesAdditional properties to be considered for that clickOptionalComma separated case sensitive strings
IPIP of click ( IPv4 and IPv6 supportedRequired for modeled attributionstring
UseragentBroken out into –
deviceModel
osName
osVersion
Operational – Required for modeled attributionIndividual strings
DeviceIDsDevice Identifiers of IMpression (rida,adid,idga,oaid, etc.)Required for device attributionKey value string pairs
TimestampUnix timestamp in secondsRequired for all attribution types.integer
CampaignIDCampaignID of ClickRequired for MMP responsestring
CreativeIDCreativeID of ClickRequired for MMP responsestring
LineItemIDLineItemID of the creative being clickedRequired for MMP responsestring
ContentIDContent or Ad Unit ID being clicked.Required for MMP responsestring
PlacementTypeInventory TypeRequired for MMP responsestring

 
 

Last Modified: Jul 16, 2024 at 1:04 pm