Data Needed Before Beginning Process:
- InMobi Glance – SAN Product ID
- InMobi Glance – SAN Event Name
Create a Tracker for an InMobi Glance — SAN Install Campaign
- Log in to Kochava.
- Select the desired Account and App.
- Select Links > Campaign Manager.
- Click Add a Tracker or Select Segment Tools (⋮) > Add a Tracker.
- Select the Campaign.
- Select the Segment.
- Enter the Tracker Name.
- Select Tracker Type > Acquisition. (default setting)
- Select Media Partner > InMobi Glance — SAN.
- Select Agency Partner. (optional)
- Enter the Destination URL.
- Enter a Deep Link. (optional)
- Enter any Custom Parameter(s). (optional)
- Click Save. (If no further trackers need to be created)
- Click Save & Add Another Tracker. (If additional trackers need to be created)
- Click Save & Create Postback (to navigate directly to the Partner Configuration page).
NOTE: In order to streamline the Campaign/Segment/Tracker creation process a feature has been added to allow the creation of campaigns and segments while creating a new tracker. For more information about creating a campaign or segment while adding a new tracker, refer to our Create an Install Campaign support document.
NOTE: When a Tracker is created, Kochava automatically generates a name for the Tracker. We recommend that you replace the Tracker name at this point with a clear name of your choosing.
NOTE: The Destination URL is not relevant and should simply be your website.
Install Postback Configuration
- Select Apps & Assets > Partner Configuration.
- Click Add a Configuration.
- Select Media Partner > InMobi Glance — SAN.
- Click Go.
- Select Install > Postback Tools (⋮) > Edit.
- Enter the InMobi Glance – SAN Product ID.
- Select the InMobi Glance – SAN Event Name > first_open.
- Click Save.
Reengagement Configuration
The information within this section provides the steps necessary to establish a reengagment campaign. If a reengagment campaign does not need to be created, the information in this section may be disregarded.
NOTE: If a reengagement campaign does not need to be set up, but the data associated with post-install events needs to be sent to InMobi Glance — SAN follow the steps within the Create a Postback Section below.
NOTE: For all EXISTING apps on your account, view-through re-engagement attribution will be disabled by default. You will need to take the steps outlined in this support documentation to enable this capability. For all NEW apps you add to your account in the future, this feature will be enabled by default.
Create a Reengagement Segment:
- Locate the desired Campaign.
- Select Campaign Tools (⋮) > Add a Segment.
- Enter a Segment Name.
- Enter a Segment Description. (optional)
- Click Submit.
Create a Reengagement Tracker:
- Click Add a Tracker or Select Segment Tools (⋮) > Add a Tracker.
- Select the Campaign.
- Select the Segment.
- Enter a Tracker Name.
- Select Tracker Type > Reengagement.
- Select Media Partner > InMobi Glance — SAN.
- Select an Agency Partner. (optional)
- Select the InMobi Glance — SAN Event that will map to the selected Kochava event.
- Add Reengagement Event.
- Click Save (If no further trackers need to be created).
- Click Save & Add Another Tracker (If additional events need to be created).
- Click Save & Create Postback (to navigate directly to the Partner Configuration page).
NOTE: A Reengagement event can be added by clicking on the “+” and removed by clicking “X“.
Post-Install Event Postback Configuration:
- Select Apps & Assets > Partner Configuration.
- Select InMobi Glance — SAN > Network Tools (⋮) > Postbacks.
- Locate the desired event and Click Create for a new configuration or Edit for an existing configuration.
- Enter the InMobi Glance – SAN Product ID.
- Select the InMobi Glance – SAN Event Name.
- Click Save.
Standard Post-Install Event List:
Key | Description |
---|---|
first_open | When a user successfully launches an instant of the app for the first time. |
session_start | When a user successfully launches an instant of the app. |
trial | When a user successfully signs up for a given trial product. |
sign_up | When a user completes an app sign up. |
subscription | When a user pays for a subscription within a 14 day lookback of exposure (impression or click) to a media campaign. |
checkout_start | User has completed checkout of items in cart. |
level_complete | When the user completes a level within the app. |
purchase | Item has been purchased. |
share_with_friend | Link shared with contact. |
ad_initiate | Ad has been started. |
first_video_view | When the user makes the initial video view. |
video_view | Video complete. |
event_login | Signifies successful user authentication. |
creditmatch_lead | Represents acquisition of credit-related leads. |
new_registration | Marks completion of user account creation. |
de_accountopen_start | Marks initiation of account opening process. |
de_accountopen_success | Indicates successful account opening. |
registration_complete | When a user completes a user registration. |
return_reg | Denotes return to registration process. |
de_directdeposit_success | Signifies successful direct deposit setup. |
invite | Indicates sending or receiving invitations. |
update | Represents completion of account or profile updates. |
share | Link shared with contact. |
add_to_wishlist | Item has been added to wishlist. |
content_view | The user has viewed the ad content. |
Click and Impression Attribution Macros:
Click-through attribution, also known as click tracking, is the term used when a click leads to a user action within a certain attribution window. View-through attribution, also known as impression tracking, is the term used when an impression leads to a user action within a certain attribution window. The attribution window is supported for 30 day click lookback and 14 day impression lookback to meet your business needs.
URL Parameters | Description | Type |
---|---|---|
click_id | ID of the click. | string |
creative_id | ID of the creative. | string |
device_id_type | The type of the device ID sent. | string |
site_id | ID of the site. | string |
Example Attribution Response
Match:
{
"success": true,
“attributionMode”: “BMA”,
"type": "impression",
"metadata": {
"click_id": "click_id",
"creative_id":"creative_id",
"site_id":"site_id",
"device_id_type":"device_id_type",
"unix_date":"unix_date"
"device_id":"device_id"
},
"match": {
" "IP": "IP""
}
}
No Match:
{
"success": false,
"attribution_mode": "BMA",
"type": null,
"matched_by": null,
"matched_by_keys": null,
"metadata": null,
"match": null
}