The following document defines the process for creating a Google AdWords campaign for iOS and Android.

Data Needed Before Beginning Process:

Google AdWords Account
Link ID

NOTE: If you plan to leverage the Google AdWords integration please contact your Account Management team.

Create a Link ID within Google AdWords

The following procedure provides the steps for creating a Link ID within Google AdWords. For further details, contact a Google account representative.

NOTE: Only one Link ID per app is required. Android and iOS versions of the same app require separate link IDs. The Link ID provides the connection for the install and all post-install events for the associated app.

NOTE: If conversions need to be tracked across multiple accounts for a single app, either use cross-account conversion tracking and create the Link ID in the manager (MCC) account, or create the Link ID and share it across accounts. Create the link in the account that will be the owner of the link. Only the owner of the link can grant access and share the link to other accounts.

Log in to Google AdWords.
Click Tools & Settings > Linked accounts.

Select Third-party app analytics > Details.

Click Create Link ID for the initial link in the account, or click “+” to add an additional link.
Select App analytics provider > Kochava.
Select your mobile app’s platform:
- Android
- iOS
Locate the desired app.
Click Create Link ID.

Copy and Retain the Link ID.

BEST PRACTICES: Do not close the Google AdWords UI. After the setup process has been completed within Kochava, mapped conversion events must be imported using the Google AdWords UI.

Install Setup Process

Create an Install Tracker:

Log in to Kochava.
Select the desired Account and App.
Create a new Tracker. For more information about Creating Trackers, click here.
Enter a unique Tracker Name.
Select the Tracker Type > Acquisition.
Select Media Partner > Google AdWords.
Select an Agency Partner. (optional)
Check Share with Publisher. (optional)
Select Default Tracker:

On
Off (default)

NOTE: Selecting On will allow SAN network traffic to funnel to the default tracker when no tracker ID is present.

Select the Destination URL Type>Custom. (default selection)
Enter a Deep Link. (optional)
Enter any Custom Parameters. (optional)
Enter Pricing. (optional)

NOTE: The final URL is not required for tracking a Google campaign through Kochava, and should not be used.

Click Save if no additional trackers need to be created.
Click Save & Add Another Tracker if additional trackers need to be created.
Click Save & Create Postback. (To navigate directly to the Partner Configuration page).

A. Campaign and Segment selection/creation section.

Create an Install Postback:

Select Apps & Assets > Partner Configuration.

Click Add a Configuration.
Select Network Partner > Google AdWords.
Click Go.
Click Install>Postback Tools (⋮) > Create.
Enter the Link ID. (generated/obtained in the Google UI)
Select App Event Type > First Open. (default setting)

NOTE: The customer IDs that Google generates contains dashes, however the Google Adwords API does not accept the customer ID with dashes. Remove the dashes from the customer ID when entering it into the relevant field in Kochava.

Enter the Kenshoo Customer ID. (optional)
Enter the Septini iOS Customer ID. (optional)
Enter the Sprinklr Customer ID. (optional)
Enter the Cyberagent Customer ID. (optional)
Enter the Cognant Customer ID. (optional)
Enter the Marin Software Customer ID. (optional)
Enter the AI Media Group Customer ID. (optional)
Enter the Bidalgo Customer ID. (optional)
Enter the Yahoo! Japan Customer ID. (optional)
Enter the Wisebirds Customer ID. (optional)
Enter the Adquant Customer ID. (optional)
Select a Delivery Delay.
Select the number of Retry Attempts.
Select the Delivery Method.
Click Save.

Post-Install Event Setup Process

NOTE: For Google to receive post-install event information, a re-engagement tracker must be created for the events you wish to pass to Google.

BEST PRACTICES: Google strongly suggests that marketers enable any and all post-install events that are being tracked by Kochava. Any event that is configured will send ‘All’ occurrences of the event to Google.

BEST PRACTICES: Google strongly suggests the instrumentation of post-install events to track sessions as well as Deep Link events.

BEST PRACTICES: If the Event Name field is left empty, the original event name received from the app will be used. The Custom Event may then be used for any post-install events that do not correspond to one of Google’s pre-defined App Event Types.

Post-install events sent to Google must be designated with the corresponding Google App Event Type using the drop-down menu within the Partner Configuration UI. Google has eight event types to select: