The following document defines the process for creating a Google AdWords campaign for iOS and Android.
Data Needed Before Beginning Process:
- Google AdWords Account
- Link ID
NOTE: If you plan to leverage the Google AdWords integration please contact your Account Management team.
Create a Link ID within Google AdWords
The following procedure provides the steps for creating a Link ID within Google AdWords. For further details, contact a Google account representative.
NOTE: Only one Link ID per app is required. Android and iOS versions of the same app require separate link IDs. The Link ID provides the connection for the install and all post-install events for the associated app.
NOTE: If conversions need to be tracked across multiple accounts for a single app, either use cross-account conversion tracking and create the Link ID in the manager (MCC) account, or create the Link ID and share it across accounts. Create the link in the account that will be the owner of the link. Only the owner of the link can grant access and share the link to other accounts.
- Log in to Google AdWords.
- Click Tools & Settings > Linked accounts.
- Select Third-party app analytics > Details.
- Click Create Link ID for the initial link in the account, or click “+” to add an additional link.
- Select App analytics provider > Kochava.
- Select your mobile app’s platform:
- Android
- iOS
- Locate the desired app.
- Click Create Link ID.
- Copy and Retain the Link ID.
Install Setup Process
NOTE: Kochava does not award install credit to a campaign type that is not a UA campaign.
Create an Install Tracker:
- Log in to Kochava.
- Select the desired Account and App.
- Create a new Tracker. For more information about Creating Trackers, click here.
- Enter a unique Tracker Name.
- Select the Tracker Type > Acquisition.
- Select Media Partner > Google AdWords.
- Select an Agency Partner. (optional)
- Check Share with Publisher. (optional)
- Select Default Tracker:
- On
- Off (default)
- Select the Destination URL Type>Custom. (default selection)
- Enter a Deep Link. (optional)
- Enter any Custom Parameters. (optional)
- Enter Pricing. (optional)
- Click Save if no additional trackers need to be created.
- Click Save & Add Another Tracker if additional trackers need to be created.
- Click Save & Create Postback. (To navigate directly to the Partner Configuration page).
NOTE: Selecting On will allow SAN network traffic to funnel to the default tracker when no tracker ID is present.
NOTE: The final URL is not required for tracking a Google campaign through Kochava, and should not be used.
A. Campaign and Segment selection/creation section.
Create an Install Postback:
- Select Apps & Assets > Partner Configuration.
- Click Add a Configuration.
- Select Network Partner > Google AdWords.
- Click Go.
- Click Install>Postback Tools (⋮) > Create.
- Enter the Link ID. (generated/obtained in the Google UI)
- Select App Event Type > First Open. (default setting)
- Enter the Kenshoo Customer ID. (optional)
- Enter the Septini iOS Customer ID. (optional)
- Enter the Sprinklr Customer ID. (optional)
- Enter the Cyberagent Customer ID. (optional)
- Enter the Cognant Customer ID. (optional)
- Enter the Marin Software Customer ID. (optional)
- Enter the AI Media Group Customer ID. (optional)
- Enter the Bidalgo Customer ID. (optional)
- Enter the Yahoo! Japan Customer ID. (optional)
- Enter the Wisebirds Customer ID. (optional)
- Enter the Adquant Customer ID. (optional)
- Select a Delivery Delay.
- Select the number of Retry Attempts.
- Select the Delivery Method.
- Click Save.
NOTE: The customer IDs that Google generates contains dashes, however the Google Adwords API does not accept the customer ID with dashes. Remove the dashes from the customer ID when entering it into the relevant field in Kochava.
Post-Install Event Setup Process
NOTE: For Google to receive post-install event information, a re-engagement tracker must be created for the events you wish to pass to Google.
Post-install events sent to Google must be designated with the corresponding Google App Event Type using the drop-down menu within the Partner Configuration UI. Google has eight event types to select:
- Custom
- Session Start
- In_App Purchase
- View Item List
- View Item
- View Search Results
- Add to Cart
- eCommerce Purchase
NOTE: The Custom event may be used for any post-install events that do not correspond to one of Google’s pre-defined App Event Types.
- Select Apps & Assets > Partner Configuration.
- Using the Live Search locate the Google AdWords postback configuration.
- Select Google AdWords > Network Tools (⋮) > Postbacks.
- Locate the desired post-install event.
- Click Postback Tools (⋮) > Create.
- Enter the Link ID.
- Select the App Event Type.
- If using the Custom Event Type, Enter an Event Name.
- Enter the Kenshoo Customer ID. (optional)
- Enter the Septini iOS Customer ID. (optional)
- Enter the Sprinklr Customer ID. (optional)
- Enter the Cyberagent Customer ID. (optional)
- Enter the Cognant Customer ID. (optional)
- Enter the Marin Software Customer ID. (optional)
- Enter the AI Media Group Customer ID. (optional)
- Enter the Bidalgo Customer ID. (optional)
- Enter the Yahoo! Japan Customer ID. (optional)
- Enter the Wisebirds Customer ID. (optional)
- Enter the Adquant Customer ID. (optional)
- Select a Delivery Delay.
- Select the number of Retry Attempts.
- Select the Delivery Method.
- Click Save.
NOTE: The customer IDs that Google generates contains dashes, however the Google Adwords API does not accept the customer ID with dashes. Remove the dashes from the customer ID when entering it into the relevant field in Kochava.
NOTE: The default setting for Delivery Method is set to All and cannot be modified.
Import Mapped Conversion Events
- Click Tools, billing, and setting > Measurement>Conversions.
- Click the plus button.
- Click Conversion Type > App.
- Select Third-party app analytics.
- Click Continue.
- Check the box next to each event to be imported.
- Click Import and continue.
The conversion events will now be present in the Conversion actions table. Event details may be viewed by click on the name of the event.
References
Related Documentation | Link a 3rd party App Analytics Platform with Adwords
If you use a third-party app analytics provider to track and measure your mobile app conversions, you can import data from your third-party app analytics platform by linking it to your AdWords account.
Track App Conversions with 3rd Party App Analytics If you use a third-party app analytics provider to track and measure your mobile app conversions then, you can import app conversion data from your provider. |