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Create a Google Reengagement Campaign

The following document defines the process for creating a Google Adwords reengagment campaign.

Create a Reengagement Tracker

NOTE: For Google to receive post-install event information, a re-engagement tracker must be created for each event individually that you wish to pass to Google. If attribution does not need to be tracked, ensure that the proper options are configured in the postback configuration for Google Adwords.


BEST PRACTICES: If you do not wish for post install events to be claimed by Google, be sure to exclude them from your bid strategy when configuration your conversion events in Google.


  1. Log in to Kochava.
  2. Select the desired app.
  3. If not already created, create a new Google campaign. For more information about creating campaigns, refer to our Google Integration support documentation.

    BEST PRACTICES: In order to help with campaign organization, it is recommended that a segment be created for reengagement.


  5. Enter a unique Tracker Name.
  6. Select the Tracker Type>Reengagement.
  7. Select Media Partner>Google Adwords.
  8. Select the Destination URL Type>Custom. (default setting)
  9. Enter a Deeplink. (optional)
  10. Enter any Custom Parameters. (optional)
  11. Enter Pricing. (optional)
  12. Add desired reengagement Event.
  13. Click Save if no additional trackers need to be created.
  14. Click Save & Add Another Tracker if additional trackers need to be created.
  15. Click Save & Create Postback. (To navigate directly to the Partner Configuration page).

A. Campaign and Segment selection/creation section.
B. Click “+” to add a reengagement event.

Create a Reengagement Postback

BEST PRACTICES: Google strongly suggests that marketers enable any and all post-install events which are being being tracked by Kochava. Any event that is configured will send ‘All’ occurrences of the event to Google.

BEST PRACTICES: Google strongly suggests the instrumentation of post-install events to track sessions as well as ‘deeplink’ events.

BEST PRACTICES: If the Event Name field is left empty, the original event name received from the app will be used. After the Custom Event may be used for any post-install events that do not correspond to one of Google’s pre-defined App Event Types.


Post-install events sent to Google must be designated with the corresponding Google App Event Type using the drop down menu within the Partner Configuration UI. Google has eight event types to select:

  • Custom
  • Session Start
  • In_App Purchase
  • View Item List
  • View Item
  • View Search Results
  • Add to Cart
  • eCommerce Purchase

NOTE: The ‘Custom’ event may be used for any post-install events that do not correspond to one of Google’s pre-defined App Event Types.

  1. Select App Tools>Partner Configuration.


  3. Click Add a Configuration.
  4. Select Network Partner>Google Adwords.
  5. Click Go.
  6. Locate the desired Post-Install Event, Click Postback Tools>Edit.


  8. Enter the Link ID.
  9. Select the App Event Type
  10. If using the Custom Event Type, Enter an Event Name. (optional)
  11. NOTE: If using the ‘Custom’ event designation and the Event Name field is left blank, the Event as called out within the Kochava UI will be passed to Google by default. If an event name is entered, that customer defined name will be passed to Google instead.

  12. Enter the Kenshoo Customer ID. (optional)
  13. Enter the Septini Customer ID. (optional)
  14. Enter the Septeni Customer ID. (optional)
  15. Enter the Sprinkler Customer ID. (optional)
  16. Enter the Cyberagent Customer ID. (optional)
  17. Enter the Cognant Customer ID. (optional)
  18. Enter the Marin Software Customer ID. (optional)
  19. Enter the AI Media Group Customer ID. (optional)
  20. Enter the Bidalgo Customer ID. (optional)
  21. Enter the Yahoo! Japan Customer ID. (optional)
  22. Select the Delivery Delay.
  23. Select the number of Retry Attempts.
  24. NOTE: The default setting for Delivery Method is set to All and cannot be modified.

  25. Click Save.



Last Modified: Jan 29, 2019 at 12:17 pm