Customer Relationship Management – (CIS – Customer Information Systems, Customer Interaction Software, TERM – Technology Enabled Relationship Manager) Enterprise-wide software applications that allow companies to manage every aspect of their relationship with a customer. The aim of these systems is to assist in building lasting customer relationships – to turn customer satisfaction into customer loyalty.
Customer information acquired from sales, marketing, customer service, and support is captured and stored in a centralized database. The system may provide data-mining facilities that support an opportunity management system. It may also be integrated with other systems such as accounting and manufacturing for a truly enterprise-wide system with thousands of users.

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Last Modified: Jul 17, 2023 at 2:47 pm