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Ad

A banner or text link displayed within a site or app for the purpose of promoting a commercial brand, product or service.

Last Modified: Apr 28, 2016 at 6:22 pm

Technology platforms in the ad space based on real time ad auctions for buying and selling ad impressions.

Last Modified: Apr 28, 2016 at 6:23 pm

The types of ads that can be displayed in your application.

Last Modified: Apr 28, 2016 at 6:23 pm

An advertisement impression occurs each time a consumer is exposed to an advertisement.

Last Modified: Apr 28, 2016 at 10:00 pm

The technical process of defining and making available ad slots within a publisher’s site or app.

Last Modified: Apr 28, 2016 at 10:00 pm

Platform that connects advertisers with publishers.

Last Modified: Apr 28, 2016 at 10:00 pm

Helps publishers manage ad networks and optimize the monetization of their ad spaces.

Last Modified: Apr 28, 2016 at 10:01 pm

Tech-solutions that collect and deliver ad units from ad networks and publishers.

Last Modified: Apr 28, 2016 at 10:01 pm

An area within a mobile site or app that has been made available for display advertising.

Last Modified: Apr 28, 2016 at 10:01 pm

Any advertising vehicle that can appear in a mobile ad space inside of a mobile application. For example, banner advertising is a common type of mobile ad.

Last Modified: Apr 28, 2016 at 10:01 pm