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A banner or text link displayed within a site or app for the purpose of promoting a commercial brand, product or service.

Technology platforms in the ad space based on real time ad auctions for buying and selling ad impressions.

The types of ads that can be displayed in your application.

An advertisement impression occurs each time a consumer is exposed to an advertisement.

The technical process of defining and making available ad slots within a publisher’s site or app.

Platform that connects advertisers with publishers.

Helps publishers manage ad networks and optimize the monetization of their ad spaces.

Tech-solutions that collect and deliver ad units from ad networks and publishers.

An area within a mobile site or app that has been made available for display advertising.

Any advertising vehicle that can appear in a mobile ad space inside of a mobile application. For example, banner advertising is a common type of mobile ad.