Analytics Explorer


The Analytics Explorer page provides a detailed breakdown of any dimension and metric within the selected app. The Explorer page is fully customizable and provides the ability include, exclude and reorganize data to maximize efficiency.

 

NOTE: From any of the other Analytics pages, you can navigate to the Explorer tool and retain the current filter settings. This provides in depth views into any aspect of an app’s data.


Analytics Interface

  1. Log in to Kochava.
  2. Select the desired app.
  3. Select App Tools>Analytics.
  4.  

    AppToolsAnalyticsHD

     

    NOTE: By default, the Analytics Dashboard Interface is loaded.

     

  5. From the Analytics drop down menu, Select Explorer.
  6.  


Analytics Page Tools

For more information about the tools that can be used on the Analytics page such as date range, filters, sharing the page and exporting device ID, refer to our Analytics Page Tools support documentation.


Explorer Chart Overview

The Explorer chart is divided into 2 main sections, the Dimensions and Metrics selection areas, and the interactive chart.

Dimensions and Metrics can be added, removed and reordered as needed.

Mousing over Dimensions displays the expand button. By clicking on the Dimension expand button, specific level data can be displayed.

 

NOTE: When leveraging Cross App functionality, Explorer data for all apps within the App Name filter will be displayed. Explorer data may be displayed for each app by utilizing the dimensions feature. For more information on viewing Explorer data by app, refer to the Explorer Organization section.

 

analyticsexploreroverviewhd

A. Dimensions and Metrics can be updated and organized as needed
B. Chart displaying selected Dimensions and Metrics
C. Dimension expand button


Explorer Organization

Explorer data can be organized in many different ways in order to assist in the optimization of data visualization.

  1. Within the Dimensions section, Click the “+” icon and Select one of the following:
  2. a. App ID
    b. App Name
    c. App Version
    d. Creative
    e. Device Carrier Name
    f. Device Network Conn Type
    g. Device Orientation
    h. Device Os
    i. Device Os Version
    j. Device Type
    k. Device Version
    l. Ad Block Enabled
    m. Ad Size
    n. Ad Type
    o. Countrycode
    p. Currency
    q. Currencycode
    r. Data
    s. Device Type
    t. Game
    u. Pack
    v. Placement
    w. Product
    x. Receipt Status
    y. Revenue
    z. TV Brand Name
    aa. TV Channel
    ab. TV Channel Name
    ac. TV DMA
    ad. TV Episode Title
    ae. TV Genre
    af. TV Name
    ag. TV Product Name
    ah. TV Program Name

     

    NOTE: Kochava now provides the tracking of events associated with the serving of advertisements through television. Once the TV advertisement data has been collected, the event data can be visualized within the Analytics dashboard. For instructions on visualizing TV tagging data within Analytics, refer to our TV Tagging support documentation.

     

    ai. User ID
    aj. City
    ak. Country
    al. Zip
    am. Type
    an. Matched To
    ao. Matched By
    ap. Network Name
    aq. Network ID
    ar. Network Key
    as. Site
    at. Traffic Verification Fail Reason
    au. Traffic Verified
    av. By Hour
    aw. By Week
    ax. By Month

     

    NOTE: By default, Campaign, Segment, Tracker, Event Name and By Day Dimensions are displayed.

    NOTE: In order to use the App dimension feature (App ID, App Name, App Version), the desired corresponding apps must be added utilizing the filter feature. For more information about adding apps using the filter feature, refer to our Analytics Page Tools support documentation.

     

  3. Within the Metrics section, Click the “+” icon and Select one of the following:
  4. a. Cohort Installs
    b. LTV
    c. RPI
    d. ROI
    e. Cost
    f. New Users
    g. New Users Attr
    h. Clicks
    i. CVR
    j. Impressions
    k. Sessions
    l. Average Session Count
    m. Events per User
    n. Total

     

    NOTE: By default, Users, Events, Revenue, RPU, and Average Session Time Metrics are displayed.

     

    Specific Dimensions and Metrics can be removed by Clicking on the “X”.

    Dimensions and/or Metrics can also be reordered by dragging and dropping the Dimensions and/or Metrics into any desired order. Once Dimensions and/or Metrics have been reordered, the interactive chart will be updated to reflect the change.

     

    analyticsexplorderreorderdimensionmetricshd

    A. Original Configuration
    B. Drag and Drop to reorder
    C. New Configuration


Exporting the Explorer Data

The data displayed within the Explorer chart can be exported in CSV format.

 

NOTE: Only the highest dimension selected will be displayed as part of the export.

 

AnalyticsExplorerExportDataHD

 
 

Last Modified: Aug 17, 2017 at 9:58 am