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Analytics Retention (Advanced)

The Analytics Retention (Advanced) page provides a visualization of the retention of Installs, RPU (Revenue per User), Revenue, and events for a selected timeframe. Retention (Advanced) provides quick access to organize Retention intervals by cohorts and custom milestones. Data within Retention can also be calculated utilizing the Classic or Range approaches providing data calculations to answer any question that may exist.


BEST PRACTICE: The advanced features within the retention page may take some time to process. If quick results are needed, use the standard retention page.

Analytics Interface

  1. Log in to Kochava.
  2. Select the desired app.
  3. Select App Tools>Analytics.



    NOTE: By default, the Analytics Dashboard Interface is loaded.


  5. From the Analytics drop-down menu, Select Retention (Advanced).

Analytics Page Tools

For more information about the tools that can be used on the Analytics page such as date range, filters, sharing the page and exporting device ID, refer to our Analytics Page Tools support documentation.

Retention (Advanced) Chart Overview

The Retention chart is divided into two main sections, the metrics and date interval displayed and the graphic display of retention in either Grid or Heatwave mode.

Clicking on any of the specific days within the Retention chart will display the Active Users, Percentage of users Retained, Revenue, Revenue per User, Events, Events per User, Sessions and Sessions per User.


NOTE: When leveraging Cross App functionality, the retention data for all apps within the App Name filter will be displayed. Retention data may be displayed for each app by utilizing the split by feature. For more information on viewing retention data by app, refer to the Retention Organization section. For more information about adding apps using the filter feature, refer to our Analytics Page Tools support documentation.


NOTE: Days within the Retention chart that do not have any data will be displayed as an empty box within the Grid display or a gap within the Heatwave mode.


A. Cohort Date, refer to Analytics Page Tools support documentation for more details.
B. Metric and Date interval selections
C. Graphic display of Retention data
D. Specific date data


NOTE: Data within the graphic display is color-coordinated. The darker the color represents the higher the retention rate.

Retention Organization

Retention data can be organized in many different ways in order to assist in the optimization of data visualization.

  1. Select Split By.
  2. a. App

    i. App ID
    ii. App Name
    iii. App Version


    NOTE: In order to use the App split by feature, the desired apps must be added utilizing the filter feature. For more information about adding apps using the filter feature, refer to our Analytics Page Tools support documentation.


    b. Campaign

    i. Campaign
    ii. Creative
    iii. Segment
    iv. Tracker

    c. Device

    i. Device Carrier Name
    ii. Device Network Conn Type
    iii. Device Orientation
    iv. Device Os
    v. Device Type
    vi. Device Version

    d. Events

    i. Ad Block Enabled
    ii. Ad Size
    iii. Ad Type
    iv. Country Code
    v. Currency
    vi. Currencycode
    vii. Data
    viii. Device Type
    ix. Game
    x. Pack
    xi. Page Name
    xii. Placement
    xiii. Product
    xiv. Receipt Status
    xv. Remapped From
    xvi. Revenue
    xvii. Time on Page
    xviii. User ID

    e. Location

    i. City
    ii. Country
    iii. Zip

    f. Attribution

    i. Type
    ii. Matched To
    iii. Matched By
    iv. Network Name
    v. Network ID
    vi. Network Key
    vii. Site

    g. Traffic Verification

    i. Traffic Verification Fail Reason
    ii. Traffic Verified

  3. Select Primary Metric (Color).
  4. a. Active Users

    b. Percent Retained

    c. Event Count

    d. Events Per User

    e. Revenue

    f. Revenue Per User

    g. Session Count

    h. Sessions Per User

  5. Select Secondary Metric.
  6. a. Active Users

    b. Percent Retained

    c. Event Count

    d. Events Per User

    e. Revenue

    f. Revenue Per User

    g. Session Count

    h. Sessions Per User





A. Primary Metric Selected (Active Users)
B. Secondary Metric Selected (Revenue)

Retention Interval

  1. Select a Cohort Date Quick-Select. (optional)

    NOTE: 1 Day = The initial day selected in Cohort Date, 3 Day = The initial day selected in Cohort Date + 2 previous days, 7 Days = The initial day selected in Cohort Date + 6 previous days.

    NOTE: The Cohort Date Quick-Select option overrides the primary Cohort Date based on the interval and number of segments that are selected.


  3. Select Interval. (optional)
  4. a. 1 Day

    b. 7 Days

    c. 30 Days

    d. Custom


    NOTE: When Interval>Custom is selected Custom Interval Milestones become available allowing the display of specifically selected days of data to be displayed.


    BEST PRACTICE: When setting custom intervals, it is best to set each interval option to blank “- -” from right to left and then reassign the interval options as desired.



Data Display

The data that is being displayed within the Analytics Retention page can be viewed in different formats and using different models. Data can be shown in two different forms, grid format or heatwave format, and the data can also be shown calculated using the classic data model or the range data model.


  1. Select Model.
  2. a. Classic




    b. Range




  3. Select Chart Mode.
  4. a. Grid




    b. Heatwave




Last Modified: May 16, 2017 at 2:42 pm