Analytics Event Detail

The Analytics Event Detail page provides visualizations for specific event totals. The graph may be moused over to display the data associated with each day within the selected timeframe.


Analytics Interface

  1. Log in to Kochava.
  2. Select the desired app.
  3. Select App Tools>Analytics.
  4.  

    AppToolsAnalyticsHD

     

    NOTE: By default, the Analytics Dashboard Interface is loaded.

     

  5. Select the Analytics drop-down menu>Event Detail.
  6.  


Analytics Page Tools

For more information on the tools available for this Analytic Page such as the date field, exporting device IDs, sharing the page and applying Cohorts and filters, refer to our Analytics Page Tools support documentation.


Event Detail Chart Overview

NOTE: By default no data is displayed with the Event Detail chart is initially opened. An Event must be selected from the provided drop-down menu for data to be displayed.

 

  1. Select an Event from the Selected Event drop-down menu.

 

The Event Detail chart by default displays the Number of Users, Event Count, and any Revenue associated with the selected event. Mousing over any of the days within the chart will display the corresponding data.

 

NOTE: When leveraging Cross App functionality, the event data that is consistent between each app of the App Name filter will be displayed within the Event Detail. For more information about adding apps using the filter feature, refer to our Analytics Page Tools support documentation.

NOTE: The data displayed for the Number of Users, Event Volume and Revenue may also be turned on or off by clicking on the desired metrics.

 

analyticseventdetailgraphoverviewhd

A. Selected Event
B. Graphic display of Event Count, Number of Users and Revenue
C. Mouseover to view data


Downloading Event Detail Data

The data displayed within the Event Detail Chart can be downloaded in several different formats.

 

Download Graphically:

Select the Download Button>Download Chart Image.

  • PNG
  • JPG
  • SVG
  • PDF

 

Download Data:

Select the Download Button>Download Data.

  • CSV

 

Print Data:

Select the Download Button>Print.

 

AnalyticsEventDetailDownloadDataHD


Event Organization

The data displayed for the selected event may be organized in many different ways in order to assist in the optimization of data visualization.

 

  1. From the Split Event Volume By drop-down menu, Select one of the following:
  2. a. App

    i. App ID
    ii. App Name
    iii. App Version

     

    NOTE: In order to use the App split by feature, the desired apps must be added utilizing the filter feature. For more information about adding apps using the filter feature, refer to our Analytics Page Tools support documentation.

     

    b. Campaign

    i. Campaign
    ii. Creative
    iii. Segment
    iv. Tracker

    c. Device

    i. Device Carrier Name
    ii. Device Network Conn Type
    iii. Device Orientation
    iv. Device Os
    v. Device Os Version
    vi. Device Type
    vii. Device Version

    d. Events

    i. Ad Size
    i. Ad Type
    iii. Countrycode
    iv. Currency
    v. Currencycode
    vi. Data
    vii. Device Type
    viii. Game
    ix. Pack
    x. Placement
    xi. Product
    xii. Receipt Status
    xiii. Revenue
    xiv. TV Brand Name
    xv. TV Channel
    xvi. TV Channel Name
    xvii. TV DMA
    xviii. TV Episode Title
    xix. TV Genre
    xx. TV Name
    xxi. TV Product Name
    xxii. TV Program Name

     

    NOTE: Kochava now provides the tracking of events associated with the serving of advertisements through television. Once the TV advertisement data has been collected, the event data can be visualized within the Analytics dashboard. For instructions on visualizing TV tagging data within Analytics, refer to our TV Tagging support documentation.

     

    xxiii. User ID

    e. Location

    i. City
    ii. Country
    iii. Zip

    f. Attribution

    i. Type
    ii. Matched To
    iii. Matched By
    iv. Network Name
    v. Network ID
    vi. Network Key
    vii. Site

    g. Traffic Verification

    i. Traffic Verification Fail Reason
    ii. Traffic Verified

  3. From the Split Event Volume By drop-down menu, Select an additional filter to split the event volume by. (optional)
  4.  

    NOTE: Up to 50 results will be displayed for the initially selected filter and up to 25 results will be displayed for the secondary filter selected. For a complete list of filtered event data, a report may be generated or the Explorer tool may be used.

     

  5. To view the data associated with the secondary metric filter, Click the Filter Expand Button.
  6.  

    NOTE: Mousing over any of the data displayed within the filtered charts will display the specific data associated with the day and event.

     

    analyticseventdetailfiltergraphhd

    A. Selected Filters
    B. Filter Expand Button
    C. Mousover chart to display specific data for a specific day

 
 

Last Modified: Aug 17, 2017 at 9:53 am