Support Home > Campaign Management > Creating a Verizon Media Campaign

Creating a Verizon Media Campaign


Feature Summary: The following document describes how to set up a campaign for Verizon Media or any Verizon Media Partner.

NOTE: Only one Verizon Media campaign within Kochava is required to track ALL Verizon Media traffic. Any additional Verizon Media campaigns setup with Kochava will display no activity.

NOTE: Create one Tracker for each Verizon Media Partner you are working with. It is not required to create a Segment for each Verizon Media Partner within the Campaign; all Verizon Media Platforms Partner Trackers can reside in a single Segment.

NOTE: In order for data to be properly attributed to Verizon Media Partners, a proper naming convention must be used when setting up your campaigns in Verizon Media. For more information about the proper naming conventions to be used for Verizon Media Partners within Verizon Media, refer to our Verizon Media Partner Naming Conventions support documentation.

 

BEST PRACTICES: Due to Kochava only requiring one (1) Tracker for all Verizon Media campaigns, it is best to keep the naming convention general (i.e., Verizon Media).

 

Data Needed Before Beginning Process:

  • Numeric app store app ID (iOS – found within the app’s store URL)
  • Package Name (Android)

Create an Verizon Media Campaign

  1. Log in to Kochava.
  2. Select the desired Account and App.
  3. Select Apps & Assets > Campaign Manager.
  4.  

     

    NOTE: As Verizon Media is a SAN , Kochava does not handle the click redirect therefore a Destination URL is not required.

  5. Click Add a Tracker or Select Segment Tools () > Add a Tracker.
    1. Select the Campaign.
    2. Select the Segment.

    NOTE: In order to streamline the Campaign/Segment/Tracker creation process a feature has been added to allow the creation of campaigns and segments while creating a new tracker. For more information about creating a campaign or segment while adding a new tracker, refer to our Create an Install Campaign support document. support documentation.

  6. Enter the Tracker Name.
  7. NOTE: When a Tracker is created, Kochava automatically generates a name for the Tracker. We recommend that you replace the Tracker name at this point with a clear name of your choosing.

  8. Select Tracker Type > Acquisition. (default setting)
  9. Select Media Partner > Verizon Media.
  10. Select an Agency Partner. (optional)
  11. Select Default Tracker:
    1. On
    2. Off (default)
    3. NOTE: Selecting On will allow SAN network traffic to funnel to the default tracker when no tracker ID is present.

    4. Enter or update the Install Destination URL.
    5. Enter a Deep Link. (optional)
    6. Enter any Custom Parameters. (optional)
    7. Enter the Price Type and Target Pricing. (optional)
    8. Click Save. (If no further trackers need to be created)
    9. Click Save & Add Another Tracker. (If additional trackers need to be created)
    10. Click Save & Create Postback. (To navigate directly to the Partner Configuration page).

     

    A. Campaign and Segment selection/creation section.


Create an Install Postback Configuration

  1. Select Apps & Assets > Partner Configuration.
  2.  

     

  3. Click Add a Configuration.
  4. Select Network Partner > Verizon Media.
  5. Click Go.
  6.  

     

  7. Select Install>Postback Tools () > Edit.
  8. Enter the App Name.
  9. Enter the App Store ID:
    1. Bundle ID (iOS)
    2. Package Name (Android)
  10. Select the Delivery Delay.
  11. Select the number of Retry Attempts.
  12. Click Save.
  13.  


Create a Post-Install Postback Configuration

  1. Select Apps & Assets > Partner Configuration.
  2.  

     

  3. Click Add a Configuration.
  4. Select Network Partner > Verizon Media.
  5. Click Go.
  6.  

     

  7. Locate the desired Post-Install Event and Click Edit Postback.
  8. Enter the App Name.
  9. Enter the App Store ID.
  10. Enter the App Package Name.
  11. Enter the Pixel ID.
  12. Enter the Event Category.
  13. Enter the Event Name.
  14. Enter the Custom Event Name.
  15. Enter the Event Label. (optional)
  16. Enter the Event Value.
  17. Select a Delivery Delay. (optional)
  18. Select the number of Retry Attempts. (optional)
  19. Select the Delivery Method. (optional)
  20. Click Save.

 


Locating Verizon Media Data

  1. Log into Verizon Media Native & Search.
  2. Select Shared library > Conversion rules.
  3. Select the desired Conversion rule.
  4.  

     

  5. Locate the App Name.
  6. Locate the App Store ID.
  7. Locate the Pixel ID.
  8. Locate the Event Category.
  9. Locate the Event Name.
  10. Locate the Event Label.
  11. Enter the Verizon Media Native & Search data into the Kochava UI.

 

A. Enter the App Store URL, the App Name will auto-populate.
B. Click View tag code. The Pixel ID is located in the JavaScript and Image code boxes.
C. Event Category.
D. Event Name.
E. Event Label.

 
 

Last Modified: Oct 18, 2019 at 11:32 am