Create a Pre-Loaded App Campaign

The following document defines the process for creating a campaign to track pre-installed app bundles installed on Android devices.

 

Data Needed Before Beginning Process:

• Kochava SDK installed on the pre-loaded app
• Configure the pre-loaded app(s):
• Configure to make a background web request on first launch “or”
• Configure app bundle to fire click upon open

 

Procedure Flow:

1. Create an app within Kochava.
2. Create a Campaign.
3. Create a Segment.
4. Create a Tracker using a VPPN or network responsible for the campaign.
5. Configure the pre-loaded apps to make a background web request (fire a click on the Kochava tracker) upon first launch prior to the Kochava SDK initializing and sending that install notification to the Kochava servers.
6. If the app is pre-loaded as part of a bundle (e.g., Game Center), configure the click to fire upon opening of that app bundle.

NOTE: If the above procedure flow is completed correctly, all installs of the pre-loaded apps will be attributed to the VPPN or network, and will be clearly defined apart from other installs.

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Create an App within Kochava

If not already completed, create an app within Kochava. For more information about creating an app within Kochava, refer to our Create/Edit Apps support documentation.

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Create a Campaign within Kochava

If you have not already, create a Campaign within Kochava. For more information about creating a Campaign within Kochava, refer to our Create an Install Campaign support documentation.

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Create a Segment

Create a Segment to track the pre-installed app installation. For more information about creating a Segment, refer to our Create an Install Campaign support documentation.

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Create a Tracker

1. Click Add a Tracker or Select Segment Tools (⋮) > Add a Tracker.
1. Select the Campaign.
2. Select the Segment.

NOTE: In order to streamline the Campaign/Segment/Tracker creation process a feature has been added to allow the creation of campaigns and segments while creating a new tracker. For more information about creating a campaign or segment while adding a new tracker, refer to our Create an Install Campaign support document. support documentation.

2. Enter the Tracker Name.
3. Select Tracker Type > Acquisition. (default setting)
4. Select a Media Partner.
5. Select an Agency Partner. (optional)
6. Enter or update the Install Destination URL.
7. Add a Custom Parameter of “pbr=1”. (suggested)
8. Click Save. (if no further Trackers need to be created)
9. Click Save and Add Another Tracker. (if additional Trackers need to be created)
10. Click Save & Create Postback. (to navigate directly to the Partner Configuration page)

 

A. Campaign and Segment selection/creation section.
B. A click will be sent to Kochava without redirecting the user, but adding a Custom Parameter of “pbr=1” will prevent any redirect and is suggested.

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Create a Postback

If desired, create a postback. For more information on creating postbacks, refer to our Create a Kochava-Certified Postback support documentation.