Use Cases for SmartLink Creation:
A SmartLink enables Kochava users to perform tasks such as:
- Create a single link for off-network marketing (email, SMS, company website, social) enabling customers from different mobile platforms to reach the correct app store or download destination.
- Use a single link to redirect customers to geo-specific app stores.
- Create device OS version conditions to offer users the best experience for their device.
- Monitor performance of Campaigns utilizing SmartLinks.
NOTE: The following instructions provide the procedures for creating a basic SmartLink for two apps of different operating systems (i.e., iOS and Android).
NOTE: Amazon devices will be redirected to the Google Play Store when an Amazon App is added to a Smartlink App Group. For more information, contact your Client Success Managers.
NOTE: Windows devices will be redirected to the Catch-All Destination URL when a Windows App is added to a Smartlink App Group. For more information, contact your Client Success Managers.
NOTE: At this time, SmartLink does not support BlackBerry due to the fact that the BlackBerry user agent cannot be parsed. For more information, contact your Client Success Managers.
Create an App
- If not previously setup, create an app. For more information on creating an app, refer to Create/Edit Apps.
NOTE: An app must be created within Kochava for each app that will be associated with the SmartLink.
Dynamic Routing User Interface
- Log in to Kochava.
- Select Kochava Apps>Smartlinks.
- Select Dynamic Routing.
App Group Location and Organization Tools
App Groups can be easily located by utilizing the search and organization tools.
Live Search Tools:
App Groups can be located using the live search tool by typing part of all of the name of the app group.
App Group Organization:
App Groups can be organized by using one of the following:
Sort –
- Name (A-Z)
- Name (Z-A)
- Date (Newest)
- Date (Oldest)
Creating an App Group
- Click Add an App Group.
- Enter a unique App Group Name.
- Select at least two (2) apps from the drop-down lists.
- Click Submit.
NOTE: More than two (2) apps may be selected, for more information on using SmartLinks for more than two apps contact your Client Success Managers.
A. Select Apps to Group
Create a SmartLink
- Select App Group Tools>New SmartLink or Click on the App Group>View SmartLinks>Add a SmartLink.
- Enter a unique SmartLink Name.
- Enter a Destination Name for each app.
- Enter Destination URL.
- Update the Catch-All>Destination URL.
- Select Target App (For Tracking)>Desired App.
- Click Submit.
NOTE: “Default SmartLink” is automatically generated within the SmartLink name field. While no adjustment to this SmartLink name is needed, it is highly recommended that a unique SmartLink name be entered for ease of identification.
NOTE: If the destination URL was entered during app creation, this field will be automatically populated during the creation of a SmartLink.
NOTE: Kochava.com is set as the default. A location such as the company homepage should be entered, which will function as the destination for any devices that do not meet the defined criteria
NOTE: A tracker will be created under the campaign of the app selected as the Target App (For Tracking) for displaying the data associated with the SmartLink. Also a “Catch-All” tracker will be created to track any unmatched traffic within the same campaign.
A. Select a Target App
Editing a SmartLink
NOTE: The following steps begin from the App Groups page. If you are not located on the App Groups page, navigate there by selecting Account Options>App Groups/SmartLink.
- Click the App Group menu button.
- Click View SmartLinks.
- Locate the desired SmartLink and Click the SmartLink menu button>Edit.
Tracking SmartLinks
Once a SmartLink has been created, a tracker for the SmartLink and Default Destination “Catch-All” will be created. These trackers can be viewed from the Campaign Manager or through the App Group manager.
- Locate and Click on the desired App Group.
- Click View SmartLinks.
- Click on the desired SmartLink.
- Click the SmartLink expand button.
- Click Jump to Campaign.
- Click the SmartLink Tracker expand button.
A. SmartLink
B. Target App
NOTE: Clicking on the Jump to Campaign button associated with the app chosen for the Target App will provide access to both the SmartLink tracker and the Default Destination “Catch-All” tracker. Clicking on the Jump to Campaign button associated with the Non-Target App will only provide access to the SmartLink tracker.
NOTE: The Default Destination tracker is the “Catch-All” tracker created to track any unmatched traffic.
A. SmartLink Tracker
B. Catch-All Tracker
NOTE: By expanding the SmartLink Tracker, data such as Impressions, Clicks, Click Rate, Conversions and CV Rate are displayed.
NOTE: By selecting Tracker Tools>Edit SmartLink, the UI will be redirected to the SmarkLink edit page.
NOTE: By expanding the Default Destination “Catch-All” tracker, data such as Impressions, Clicks, Click Rate, Conversions and CV Rate will be displayed.
NOTE: The trackers associated with a SmartLink are not editable. Any changes that are required, need to be made at within the SmarkLink interface
Advanced SmartLink Settings
A SmartLink may be further refined through the use of Filters, Conditions and Values. By default each app within the App Group will have a filter/condition/value which identifies the platform of the app. Additional Destinations can be added to one or more apps within an App Group to allow further definition of Destinations.
- Click Add Destination.
- Enter a Destination Name.
- Enter a Destination URL.
- Click Add a Filter. (optional)
Filters:
- Device>Type
- Device>OS Version
- Geo>Country
Condition:
- Matches
- Doesn’t Match
- Equals or Greater
Value:
- Specific Device Types
- Specific OS Versions
- Specific Countries
NOTE: The Values are dependant upon the filters selected. The list of values will update as different filters are selected.
A. Default Filter
B. Additional Filter
Custom Parameters:
If the associated app(s) have custom parameters that can be leveraged to enhance the data, those custom parameters may be entered in this section.
- Click Add a Parameter.
- Enter the Custom Parameter.
- Add additional Custom Parameters. (optional)
- Click Save.
NOTE: When a custom parameter is created, it is inserted automatically into the SmartLink Click URL.
NOTE: In order to remove a custom parameter, Click the “X” associated with the specific parameter.
A. Custom Parameter