- AAP
- ACe
- ACi
- Ad
- Ad Exchange
- Ad Format
- ADID (Advertising ID)
- Ad Impression
- Ad Integration
- Ad Network
- Ad Optimizer
- Ad Server
- Ad Space
- Ad Unit
- Advertiser
- Adview
- Android ID
- API (Application Program Interface)
- APK (Android Package Kit)
- App (Application)
- App GUID
- ARPU
- Audience
- Banner
- Bid
- BSSID
- BVA
- Campaign Cost and ROI
- Campaign Manager 360
- CDP
- Churn
- CID
- Click
- Click Cost
- Click Postback
- Clicks Per Conversion
- Click URL
- Click Volume
- Click-Win Network
- Connected TVs (CTV)
- Conversion
- Conversion Rate
- CPA (Cost per Action)
- CPC (Cost per Click)
- CPM (Cost Per Mille)
- CPV
- Creative
- CRM
- CTR (Click-Through-Rate)
- Data Subject Request API
- DAU
- DAU
- DBM
- DCM
- DDM
- Destination URL
- Device
- DFP
- Display & Video 360
- DMA (Designated Marketing Area)
- DSP (Demand Side Platform)
- Dynamic Event Registration
- Dynamic Routes
- eCPC (Effective Cost Per Click)
- eCPI (Effective Cost Per Installation)
- eCPM (Effective Cost Per Mille)
- Event Volume
- Fill Rate
- Fingerprinting
- FMP
- Fractional Attribution
- Fraud Reporting
- GBRAID
- GCLID
- GDPR
- GetDeviceUniqueId() as String
- GMP
- Google Ad Manager
- Google Install Referrer
- GUID
- HLL (HyperLogLog)
- IDFA
- IDFV
- Impression Cost
- Impression Volume
- Influencers Per Conversion
- Install Cost
- Install Volume
- Interstitials
- Jailbroken
- JSON (JavaScript Object Notation)
- K2K
- KPI (Key Performance Indicator)
- Landing Page
- LTV (Lifetime Value)
- MAU
- MD5 (Message-Digest Algorithm)
- Metadata
- mGDN
- Mobile Website
- Modeled
- MTR
- MTTA (Mean time to action)
- MTTI (Mean time to install)
- Multi-Touch Reporting
- OAID
- OS
- Over the Top (OTT)
- Postback (Conversion)
- Postback (Event)
- Power Editor
- Probabilistic
- Publisher
- Request
- Revenue
- Revenue Per Device
- ROAS (Return On Ad Spend)
- ROI (Return On Investment)
- RPU
- RTB (Real Time Bidding)
- S2S
- SAN (Self-Attributing Network)
- SDK (Software Development Kit)
- SEO (Search Engine Optimization)
- SHA1 (Secure Hash Algorithm 1)
- Site_id
- SMS
- SQL
- SSCS
- SSID
- Tag
- Targeting
- Theta Sketch Framework
- Tracking
- Triggered
- True LTV
- UA
- UAC
- UA (User Acquisition)
- UI (User Interface)
- Unique User
- URI
- UTM (Urchin Tracking Module)
- UUID (Universally Unique Identifier)
- VPPN (Virtual Private Publisher Network)
- WAID
Glossary
Updated on January 14, 2025